Team One

Overview

Team One is a comprehensive advertising, digital, media, and communications agency based in Los Angeles, California. Founded in 1987, it is part of Publicis Groupe and serves premium and luxury brands across North America. The agency offers services that include brand strategy development, media planning and buying, creative strategy, digital marketing, and experiential marketing.

With a strong focus on understanding affluent consumers, the agency conducts a Global Affluent Tribe study to identify behavioral traits of high-value segments. Team One also features a division dedicated to balancing brand heritage and innovation, and its client portfolio includes names such as Lexus, The Ritz-Carlton, and Häagen Dazs. Technology initiatives like its Virtual Reality Lab and artificial intelligence applications demonstrate its commitment to innovation in the luxury marketing space.

Basic Information

Contact Details

• Phone: +1 310-437-2500
• Website: teamone-usa.com
• LinkedIn: linkedin.com/company/team-one

Key Focus Areas & Initiatives

• Brand strategy development
• Media planning and buying
• Creative strategy
• Digital marketing
• Experiential marketing
• Luxury brand experience
• Global Affluent Tribe research
• Legacy Lab division for heritage and innovation
• Virtual Reality Lab
• Artificial intelligence applications in marketing
• Premium and luxury market insights
• Brand positioning and elevation
• Consumer personalization and engagement

Technologies Used

• Adobe Media Optimizer
• Cedexis Radar
• DoubleClick
• DoubleClick Conversion
• Google Dynamic Remarketing
• Google Tag Manager
• Hubspot
• Mobile Friendly
• OneTrust
• Outlook
• Rackspace MailGun
• Squarespace ECommerce
• Typekit
• Vimeo

Affiliated Organizations & Regional Branches

• Saatchi & Saatchi