System1

Overview

System1 is a technology-driven digital marketing and advertising company based in Marina del Rey, California. Founded in 2013, it specializes in customer acquisition through its proprietary Responsive Acquisition Marketing Platform (RAMP). This platform utilizes artificial intelligence and machine learning to optimize digital advertising campaigns, helping advertisers achieve strong returns on investment.

The company operates globally, with offices in the United States, Canada, and Europe. It serves a diverse range of industries, including travel, finance, health, automotive, and entertainment. Its portfolio includes popular digital properties such as Startpage, HowStuffWorks, and MapQuest, reaching over 120 million consumers monthly. System1 emphasizes user privacy and data protection, operating privacy-focused products and committing to enhancing privacy policies across its offerings. The company has received recognition for its innovative approach, including awards from Microsoft for its advertising solutions.

Basic Information

Contact Details

• Phone: +44 20 7043 1000
• Website: system1group.com
• LinkedIn: linkedin.com/company/system1group

Key Focus Areas & Initiatives

• Market research
• Innovation
• Insights
• Consumer insights
• Insight generation
• Ad testing
• Copy testing
• Package testing
• Volumetrics
• Customer satisfaction
• Behavioural science
• Advertising
• Ad effectiveness
• Brand equity
• Product innovation
• B2B
• Advertising effectiveness tools
• Digital media buying platforms
• Programmatic media buying
• Privacy-friendly ad solutions
• Marketplace automation platforms
• Campaign optimization
• B2C
• Predictive ad analytics
• Digital ad technology
• ROI maximization
• Digital advertising
• Digital audience targeting
• Consumer data science
• Ad campaign optimization tools
• Audience segmentation tools
• Machine learning
• Multi-channel campaigns
• Brand reach
• Digital consumer engagement
• Market intelligence analytics
• AI
• Ad performance metrics
• Ad performance optimization
• AI-powered ad tech
• Ad campaign analytics
• Digital audience reach
• Consumer engagement
• Privacy-compliant advertising
• Real-time bidding
• Programmatic marketing
• Advertising technology
• Digital ad targeting
• Ad testing and benchmarking
• Consumer targeting
• Programmatic advertising
• Market segmentation
• Ad campaign performance tracking
• Ad campaign analytics tools
• Ad performance analytics
• Ad testing and optimization tools
• Consumer data platforms
• Online consumer brands
• Brand strategy
• Brand awareness growth
• Digital media analytics
• Digital marketing
• Digital ad personalization
• Consumer behavior analytics
• Ad monetization
• Digital ad analytics
• Media buying automation
• Ad spend efficiency tools
• Ad effectiveness measurement tools
• Digital ad testing platforms
• Digital marketing effectiveness
• Audience data science
• AI ad effectiveness
• Digital audience analytics
• Consumer behavior insights
• AI marketing platform
• Digital audience segmentation
• Digital media optimization
• Digital ad spend management
• AI-driven marketing
• Ad creative testing solutions
• Consumer insights platform
• Ad effectiveness research
• Media performance analytics
• Audience engagement measurement
• Ad campaign success metrics
• Ad campaign optimization systems
• Ad benchmarking tools
• Digital ad performance
• Programmatic ad buying
• Digital consumer insights
• Ad effectiveness measurement
• Ad creative performance tools
• Audience engagement analytics
• Ad effectiveness insights
• Cross-channel marketing
• Predictive marketing analytics
• Privacy-centric advertising
• Ad effectiveness research tools
• Customer engagement
• Ad testing platform
• Ad campaign analytics platform
• Ad campaign management software
• Ad personalization
• Digital ad optimization
• Ad spend efficiency
• Advertising effectiveness
• Marketplace automation
• Audience targeting technology
• Real-time consumer targeting
• Omnichannel marketing
• Digital marketing automation
• Market intelligence
• Market intelligence tools
• Ad performance benchmarking
• Digital media effectiveness tools
• Ad creative performance
• Digital ad networks
• Media buying automation tools
• Ad spend optimization
• Brand impact analytics
• Brand reach expansion
• Consumer privacy
• Digital media effectiveness
• Ad platform integration tools
• Ad personalization tools
• Programmatic ad optimization
• Privacy-first advertising solutions
• Real-time ad bidding
• Ad personalization technology
• Brand awareness
• Real-time ad bidding technology
• Market insights analytics
• Ad creative testing tools
• Ad platform integration
• Consumer privacy compliance
• Ad campaign automation
• Ad campaign management
• Ad creative testing
• High-intent consumer data
• Marketplace automation solutions
• High-intent audiences
• Advertising agencies
• Ad campaign optimization
• Privacy-focused brands
• Multi-channel ad performance
• Ad performance measurement
• Ad creative effectiveness
• Vertical-specific marketing
• Customer acquisition
• ROI
• Digital ad performance analytics
• High-impact ad targeting
• Ad campaign success measurement
• Ad performance benchmarking tools
• Ad effectiveness benchmarking
• Ad industry awards
• Automated targeting
• Audience targeting algorithms
• Audience targeting
• Consumer intent data
• Ad campaign benchmarking
• Market insights
• Consumer emotion measurement
• Digital marketing platform
• Audience segmentation
• Predictive analytics
• Brand health
• Innovation testing
• Creative strategy
• Marketing insights
• Consumer emotions
• Campaign effectiveness
• Brand loyalty
• Emotional response
• Audience engagement
• Creative concepts
• Market potential
• Short-term predictions
• Long-term growth
• Brand recognition
• Distinctive assets
• Predictive metrics
• Advertising principles
• Ad performance
• Marketing strategy
• Cross-platform testing
• Impact measurement
• Category insights
• New-to-tv advertising
• Out-of-home advertising
• Video advertising
• Audio effectiveness
• Sports sponsorship
• Sustainability in advertising
• Consumer behavior
• Emotional measurement
• Creative effectiveness
• Product testing
• Advertising trends
• Market comparison
• Competitor analysis
• Advertising creativity
• Brand building
• Emotional branding
• Purchase intent
• Advertisement validation
• Consumer perception
• Creative insights
• E-commerce
• Healthcare
• Finance
• Education
• Consumer products & retail
• Marketing & advertising
• Artificial intelligence
• Information technology & services
• Enterprise software
• Enterprises
• Computer software
• Consumer internet
• Consumers
• Internet
• Health care
• Health, wellness & fitness
• Hospital & health care
• Financial services

Technologies Used

• ASP.NET
• Bootstrap Framework
• DoubleClick
• DoubleClick Conversion
• Google Analytics
• Google Dynamic Remarketing
• Google Tag Manager
• Highcharts JS Library
• Hubspot
• Microsoft Azure
• Microsoft Azure Hosting
• Microsoft Office 365
• Microsoft-IIS
• Mobile Friendly
• Outlook
• React Redux
• Remote
• Vimeo
• WordPress.org
• YouTube

Affiliated Organizations & Regional Branches