Synaps Labs

Overview

Synaps Labs is a computer vision and machine learning company specializing in hardware and software development for transforming video data into business solutions. The company develops SaaS AI-enabled products that analyze car traffic and footfall to generate recurring value for clients in digital out-of-home advertising, retail, and fashion industries.

Launched in 2016 with the support of MIT Sandbox, the team pioneered video analytics by introducing real-time digital billboard content management based on traffic data. Since 2018, they have expanded their offerings with SaaS video analytical products for retailers, enabling increased marketing and operational effectiveness through license plate recognition, footfall heatmaps, and route analysis. Synaps Insights is a self-service platform providing outlets and shopping centers with accurate customer loyalty data.

Basic Information

Industry	information technology & services
Founded	2016
Headquarters	Memorial Drive, Cambridge, Massachusetts, United States

Contact Details

Website: synapslabs.com
LinkedIn: linkedin.com/company/synaps-labs
AngelList: angel.co/synaps-labs

Key Focus Areas & Initiatives

Smart city solutions
Out of home advertising market
Targeted advertising
Digital billboards
Software development
Campaign measurement
Encryption technology
Customer behavior analysis
Retail analytics
Smart parking
Phygital store analytics
Data analytics
AI-enabled license plate cameras
Heatmaps
Customer loyalty
Audience segmentation
Phygital store insights
Programmatic DOOH
Audience data solutions
Encryption for privacy
Real-time analytics
Security systems
Traffic flow analysis
Audience targeting
Data privacy
Targeted impressions
Data-driven marketing
Digital mall heatmaps
Audience profiling without personal data
Advertising and marketing
Digital signage
Vehicle tracking
Real-time data
Digital mall initiatives
Market insights
Security and surveillance
Visitor tracking
Traffic analysis
License plate recognition
Computer vision applications
Automotive traffic analytics
License plate traffic data
AI technologies
Encryption-based vehicle identification
Outdoor advertising
Smart parking data hub
Impact measurement of outdoor ads
Omni-channel marketing analytics
Security enhancement
Campaign optimization
Customer engagement
Programmatic advertising
Brand awareness
Artificial intelligence

Technologies Used

AI
Gmail
Google Apps
Google Font API
Mobile Friendly
Nginx
WordPress.org
Yandex Metrica

Synaps Labs | Company Profile