Safilo

Overview

Safilo Group S.p.A. is an Italian eyewear company established in 1934, with roots dating back to 1878. It is recognized as a leading designer, manufacturer, and distributor of high-quality eyewear, including sunglasses, optical frames, sports goggles, and helmets. The company emphasizes innovation and craftsmanship, reflecting the Made in Italy tradition. Safilo has a rich history of milestones, such as being the first to produce designer eyeglasses in 1968 and introducing lightweight titanium frames in the 1980s.

The company manages a portfolio of core and licensed brands, including Carrera, Smith, and Polaroid Eyewear, and serves luxury markets through selective distribution. With a global presence, Safilo operates design studios in major cities and maintains a vast distribution network, reaching over 100,000 points of sale worldwide. The company is committed to quality, customer service, and sustainability, continually adapting to trends and materials in the eyewear industry.

Basic Information

Contact Details

• Phone: +39 049 698 5111
• Website: safilogroup.com
• LinkedIn: linkedin.com/company/safilo

Key Focus Areas & Initiatives

• Eyewear manufacturing
• Luxury and mass-market eyewear
• Sustainable practices in manufacturing
• Brand portfolio management
• Global market presence
• Product innovation technology
• Licensed brand partnerships
• Retail and wholesale distribution
• Sustainable material sourcing
• Digital marketing strategies in eyewear
• Supply chain logistics
• Proprietary eyewear brands
• Fashion industry partnerships
• Environmental sustainability initiatives
• Brand licensing agreements
• Product customization capabilities
• Product design and development
• Digital customer experience platforms
• Market expansion strategies
• Continuous digital transformation

Technologies Used

• MailUp
• Microsoft Office 365
• Outlook
• React
• Salesforce
• Vercel

Affiliated Organizations & Regional Branches

• Polaroid Eyewear