Rupa And Company Limited | Company Profile
Contact Information
Industry & Market
Company Metrics
Funding Information
Headcount Distribution
By Department
Department Breakdown
Technology Stack
Analytics & Tracking
Social & Marketing
Email & Communication
Keywords & Focus Areas
Rupa And Company Limited
Overview
Rupa And Company Limited is a prominent Indian manufacturer of knitwear and hosiery, established in 1968 and based in Kolkata. The company specializes in producing a wide range of knitted garments, including innerwear, casual wear, thermal wear, and sleepwear for men, women, and children. With a robust distribution network of over 125,000 retailers and more than 1,200 wholesale dealers, it has established itself as a major national brand in the Indian market.
The organization offers an extensive product portfolio with over 8,000 SKUs across various categories, managing around 18 brands, including its flagship brand Frontline. Advanced manufacturing facilities in multiple locations and the use of modern technologies ensure high-quality production. Commitment to sustainability and corporate social responsibility is integrated into its operations and community initiatives, supporting continued expansion both domestically and internationally.
Basic Information
| Industry | textiles |
|---|---|
| Founded | 1968 |
| Revenue | 171.2M |
| Headquarters | 5 Ho Chi Minh Sarani, Kolkata, West Bengal, 700071, India |
| Languages | English |
| Alexa Ranking |
Contact Details
- Phone: +91 33 4057 3100
- Website: rupa.co.in
- LinkedIn: linkedin.com/company/rupa-&-co-ltd
Key Focus Areas & Initiatives
- Knitwear and hosiery manufacturing
- Innerwear, casual wear, thermal wear, and sleepwear
- Robust distribution and wholesale network
- Extensive product portfolio management
- Advanced manufacturing facilities
- Corporate social responsibility
- Sustainable manufacturing and eco-friendly practices
- Fabric technology innovation
- Retail and online sales expansion
- International market reach
- Quality control and product assurance
- Brand portfolio diversification
- Product research and innovation
- Environmental impact reduction
- Market trend adaptation
- Franchise and distributor engagement
- Customer satisfaction and quality standards
Technologies Used
- DoubleClick
- DoubleClick Conversion
- Facebook Custom Audiences
- Facebook Login (Connect)
- Facebook Widget
- Google AdWords Conversion
- Google Dynamic Remarketing
- Google Font API
- Google Tag Manager
- Magento
- Microsoft Azure Hosting
- Microsoft Office 365
- Mobile Friendly
- Nginx
- Outlook
- Ubuntu
- WordPress.org
- reCAPTCHA
Community
