Rue La La

Overview

Rue La La is an invitation-only online retail platform based in Boston, Massachusetts, founded in 2007. The company specializes in offering high-end designer brands at significant discounts, often up to 70% off retail prices. Operating on a flash-sale model, it hosts private sale boutiques available for limited durations, typically lasting 48 hours or less, which creates a sense of urgency and exclusivity for its members.

The platform features a curated selection across categories such as men's, women's, and kids' fashion, accessories, footwear, home décor, travel experiences, gourmet food, and local services. Rue La La guarantees product authenticity, including pre-owned items from trusted suppliers. Focused on providing luxury brands an alternative channel to sell excess inventory, it appeals to consumers seeking exclusive, limited-time offers and a tailored shopping experience.

Basic Information

Contact Details

• Phone: +1 617-695-7308
• Website: ruelala.com
• LinkedIn: linkedin.com/company/rue-la-la

Key Focus Areas & Initiatives

• e-commerce
• fashion
• consumer internet
• information technology
• gourmet food
• brand curations
• luxury online marketplace
• shopping experience
• brand partnerships
• dynamic inventory management
• luxury lifestyle products
• online retail platform
• customer engagement tools
• luxury retail
• retail analytics
• gourmet food sales
• brand collaborations
• pre-owned merchandise
• travel experiences
• luxury flash sales
• b2c
• digital customer experience
• invitation-only shopping
• online retail
• short-term sales events
• revenue management
• digital innovation
• luxury shopping urgency
• home decor
• countdown clocks
• luxury market targeting
• luxury brand collaborations
• digital marketing strategies
• travel packages
• funding rounds
• mobile apps
• high-end fashion discounts
• brand curation
• luxury goods
• trust and authenticity
• exclusive shopping
• digital marketing
• mobile notifications
• flash-sale technology
• customer engagement
• authentic products
• brand boutique curation
• luxury consumer targeting
• market growth
• mobile app
• luxury retail technology
• designer brands discount
• trustworthy suppliers
• revenue growth
• private sale
• online shopping
• limited-time offers
• customer satisfaction
• luxury brand partnerships
• limited-time marketing
• personalized notifications
• luxury brand marketing
• local experience deals
• luxury brand authentication
• luxury brand inventory
• luxury brand exclusivity
• inventory management
• luxury brands
• authenticity assurance
• high-end fashion
• sales optimization
• flash sale
• customer loyalty
• retail
• luxury product authenticity
• luxury discount
• retail technology
• user interface
• discount retail
• private sale boutiques
• flash sale management
• luxury lifestyle e-commerce
• gilt groupe acquisition
• e-commerce infrastructure
• member-only access
• inventory control
• urgency marketing
• brand curation tools
• user experience
• market expansion
• e-commerce platform
• digital retail innovation
• flash-sale
• customer data analytics
• exclusive travel deals
• local deals
• discounted designer brands
• luxury
• discounted brands
• invitation-only
• limited-time
• digital retail
• revenue
• consumers
• information technology & services
• marketing & advertising
• enterprise software
• enterprises
• computer software
• b2b
• ux

Technologies Used

• Akamai
• Amazon AWS
• Google Analytics
• Mimecast
• Mobile Friendly
• Route 53
• Tealium
• iTunes

Affiliated Organizations & Regional Branches

• Kynetic