Roku

Overview

Founded in 2002 by Anthony Wood, this San Jose-based technology company specializes in digital media players, smart TVs, and streaming services. Its product portfolio includes streaming devices, audio products, smart home offerings, and accessories. The organization powers devices with its proprietary operating system, enabling seamless access to a diverse array of streaming services such as Amazon Prime Video, Disney+, and Netflix.

The company's streaming platform, advertising solutions, and the Roku Channel provide users and content publishers with paid subscriptions, live channels, and advertising opportunities in a dynamic media ecosystem. Its reach currently spans the United States, the Netherlands, and the United Kingdom.

Basic Information

Contact Details

• Phone: +1 408-556-9391
• Website: roku.com
• LinkedIn: linkedin.com/company/roku

Key Focus Areas & Initiatives

• Licensing
• Audio technology
• Operating system for TV
• Streaming players & smart TVs
• Smart home integration
• Streaming platform development
• Content distribution
• OTT advertising
• Advertising solutions
• Home entertainment
• Streaming media
• Original programming
• Consumer electronics
• Hardware + software integration
• Cable & other pay television services
• Software development
• B2C and D2C services
• Content publishing solutions
• 4K HDR support
• Media advertising platforms
• User experience improvement
• Media innovation
• Video streaming
• Content delivery networks
• Targeted advertising solutions
• Streaming devices and Roku OS
• Content management systems
• Mobile streaming
• TV streaming and smart TV integration
• Advertising platforms
• Content monetization tools
• User-friendly interface
• Marketing automation
• Big data and analytics
• TV manufacturer partnerships
• Customer service and engagement
• Retail partnerships
• Free and premium streaming channels
• Programmatic and digital marketing
• Subscription management
• Live TV, sports, and news channels
• Personalized recommendations
• App store and DVR functionality
• Smart home compatibility
• Accessibility features
• Content discovery and aggregation

Technologies Used

• AI
• Acxiom
• Adobe Media Optimizer
• Adobe TestAndTarget
• Amazon AWS
• Amazon CloudFront
• Amazon Elastic Load Balancer
• Amazon SES
• Atlassian Cloud
• Barracuda Networks
• Bazaarvoice
• Braintree
• Cedexis Radar
• CloudFlare CDN
• CloudFlare Hosting
• DataXu
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• Drupal
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Flashtalking
• GitLab
• Gmail
• Google AdWords Conversion
• Google Analytics
• Google Apps
• Google Dynamic Remarketing
• Google Font API
• Google Maps
• Google Maps (Non Paid Users)
• Google Play
• Google Tag Manager
• Greenhouse.io
• Intercom
• Jobvite
• Linkedin Marketing Solutions
• LiveRamp
• Microsoft Office 365
• Mobile Friendly
• MongoDB
• NetSuite
• New Relic
• Open AdStream (Appnexus)
• Outlook
• Pardot
• Rackspace MailGun
• Remote
• Route 53
• Ruby On Rails
• Taboola
• TubeMogul
• Unruly Media
• Vimeo
• WordPress.org
• YouTube
• Zapier
• Zendesk
• iTunes

Affiliated Organizations & Regional Branches

• JasperLabs
• Giraffic, Inc.
• This Old House Ventures