Red Bull | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Red Bull | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Updated October 9, 2025
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Red Bull GmbH is an Austrian company founded in 1984 by Dietrich Mateschitz and Chaleo Yoovidhya.

Employees7407
Revenue$11.8B
Alexa Rank# 12107

Industry & Market

Primary Industry
food & beverages
Location
Fuschl am See, Salzburg, Austria

Funding Information

Annual Revenue
$11,761,000,000
Publicly traded company

Headcount Distribution

Total Employees
7,407
Departments
19

By Department

Department Breakdown

Sales
Marketing
Media And Commmunication
Human Resources
Finance
Business Development
Others

Keywords & Focus Areas

marketingsalesmediasportsfood & beverage servicesmedia and entertainmentspecial edition flavorscontent distribution platformdigital contentsports sponsorshipevent sponsorshipglobal brandbeverage manufacturingbrand contentextreme sports sponsorshipathlete sponsorshipenergy drinkadventure marketingsports marketingmedia platform+10 more
30 total keywords

Overview

Red Bull GmbH is an Austrian company founded in 1984 by Dietrich Mateschitz and Chaleo Yoovidhya. It is best known for creating and marketing Red Bull Energy Drink, the leading energy drink brand worldwide. The company adapted a Thai beverage called Krating Daeng into a premium product, launching it in Austria on April 1, 1987. Today, Red Bull is sold in 178 countries, with over 12.6 billion cans sold annually.

The flagship product, Red Bull Energy Drink, is designed to enhance stamina and mental concentration. It contains caffeine, taurine, B vitamins, and carbonation, with variations including sugar-free and flavored editions. Red Bull is recognized for its innovative marketing strategies, sponsoring extreme sports and cultural events, and operating media ventures. The brand appeals to a diverse audience, including young adults, athletes, and professionals, positioning itself as a trendy lifestyle choice.

Key Metrics

Total Employees
XXXX
Total number of employees
Engineering
XX
Number of employees in the engineering department
Sales Team
$XX
Number of employees in the sales department
Marketing
XX
Number of employees in the marketing department
Founded
XXXX
Year the company was founded
Revenue
$XXX,XXX,XXX
Total revenue of the company
Total Funding
$XXX M
Total funding of the company
Market Cap
$XXX,XXX
Market cap of the company

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Contact

Company
Red Bull
Headquarters
Am Brunnen 1, Fuschl, 5330, AT
Founded
1987
Industry
food & beverages

Technology Stack

Analytics & Tracking

Data AnalyticsGoogle Tag Manager

Social & Marketing

Google AdSenseGoogle Dynamic Remarketing

Database & Backend

Google Font APIMongoDBOneTrustZapier

Cloud & Infrastructure

Atlassian CloudCloudinary

Productivity

Not found

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