Red Bull

Overview

Red Bull GmbH is an Austrian company founded in 1984 by Dietrich Mateschitz and Chaleo Yoovidhya. It is best known for creating and marketing Red Bull Energy Drink, the leading energy drink brand worldwide. The company adapted a Thai beverage called Krating Daeng into a premium product, launching it in Austria on April 1, 1987. Today, Red Bull is sold in 178 countries, with over 12.6 billion cans sold annually.

The flagship product, Red Bull Energy Drink, is designed to enhance stamina and mental concentration. It contains caffeine, taurine, B vitamins, and carbonation, with variations including sugar-free and flavored editions. Red Bull is recognized for its innovative marketing strategies, sponsoring extreme sports and cultural events, and operating media ventures. The brand appeals to a diverse audience, including young adults, athletes, and professionals, positioning itself as a trendy lifestyle choice.

Basic Information

Contact Details

• Phone: +43 662 65820
• Website: redbull.com
• LinkedIn: linkedin.com/company/red-bull

Key Focus Areas & Initiatives

• Marketing
• Sales
• Media
• Sports
• Food & beverage services
• Media and entertainment
• Special edition flavors
• Content distribution platform
• Digital content
• Sports sponsorship
• Event sponsorship
• Global brand
• Beverage manufacturing
• Brand content
• Extreme sports sponsorship
• Athlete sponsorship
• Energy drink
• Adventure marketing
• Sports marketing
• Media platform
• Sports and recreation
• Content marketing strategy
• Media and content production
• Lifestyle marketing
• Brand entertainment
• Energy drinks
• Content ecosystem
• Sugar-free energy drink
• Beverages
• Extreme sports
• Media production
• Product innovation
• Content creation
• Digital media
• Content marketing
• Content distribution
• Brand marketing
• Content platform
• Sports event sponsorship
• Flavored energy drink
• Adventure marketing campaigns
• Lifestyle brand
• Media and content ecosystem
• B2C
• E-commerce
• D2C
• Retail
• Innovation
• Digital marketing
• Customer experience
• Brand awareness
• Event marketing
• Sports nutrition
• Wellness
• Food & beverages
• Consumer goods
• Consumers
• Food production
• Marketing & advertising
• Enterprise software
• Enterprises
• Computer software
• Information technology & services
• B2B
• Consumer internet
• Internet
• Events
• Events services

Technologies Used

• AI
• Adobe Media Optimizer
• Akamai
• Akamai RUM
• Amazon SES
• Atlassian Cloud
• Backbone JS Library
• Bootstrap Framework
• Brightcove
• Canva
• Cedexis Radar
• Cloudinary
• Data Analytics
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• Drupal
• Emma
• Eventbrite
• Figma
• Gong
• Google AdSense
• Google Dynamic Remarketing
• Google Font API
• Google Maps
• Google Maps (Non Paid Users)
• Google Places
• Google Play
• Google Tag Manager
• Hotjar
• MailChimp SPF
• Microsoft Office 365
• Mobile Friendly
• MongoDB
• MouseFlow
• OneTrust
• Outlook
• Rebuy
• Remote
• Reviews
• Shopify
• Shopify Plus
• Typekit
• UltraDns
• Unruly Media
• Vercel
• Vimeo
• VueJS
• Webmail
• WordPress.org
• Zapier
• Zendesk
• iTunes

Affiliated Organizations & Regional Branches

• RedBull
• Red Bull München
• Red Bull Distribution Company
• Red Bull Media House
• Red Bull Ring I Projekt Spielberg
• Red Bull X-Alps
• Red Bull Music Studios
• Newcastle Red Bulls
• Red Bull – BORA – hansgrohe
• Omiya Ardija
• Red Bull Illume
• Redbullshop
• Red Bull Ventures
• Red Bull Racing & Red Bull Technology
• FC Red Bull Salzburg
• EC Red Bulls Salzburg
• Red Bull Sim Racing