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Purplle.com | Company Profile

1/29/2026

Contact Information

👤
Purplle.com
🏢
Purplle.com
📍
101 B, Raheja Plaza, Lal Bahadur Shastri Rd, next to Kalpataru Aura, Ghatkopar West, Mumbai, Maharashtra 400086, Mumbai, Maharashtra 400086, IN

Industry & Market

Primary Industry
information technology & services
All Industries
information technology & servicesinternet
Location
Mumbai, Maharashtra, India

Company Metrics

👥Total Employees
420
⚙️Engineering
68
💼Sales Team
39
📈Marketing
54
📅Founded
2012
💰Revenue
165M
Alexa Ranking#35131

Funding Information

Total Funding
$433.8M
Latest Stage
Other
Annual Revenue
$165,000,000

Headcount Distribution

Total Employees
420
Departments
19

By Department

Department Breakdown

Engineering
Operations
Business Development
Marketing
Sales
Human Resources
Others

Technology Stack

Analytics & Tracking

Facebook Conversion TrackingGoogle AnalyticsGoogle Analytics Ecommerce TrackingGoogle Tag Manager

Social & Marketing

FacebookFacebook Conversion TrackingFacebook Custom AudiencesFacebook Login (Connect)Facebook WidgetGoogle AdWords ConversionGoogle Dynamic RemarketingGoogle Remarketing

Development

Bootstrap Framework

Video & Media

VimeoYouTube

Email & Communication

Gmail
Total: 55 technologies

Keywords & Focus Areas

beautygrooming & salonsspae-commerce platformstechnology, information & internete-commerceskincaremobile appbrand partnershipsretail innovationmass and masstige segmentsprivate labelsretail technologyhaircarecustomer servicemarket expansion in indiaai-powered product suggestionstier 2 and tier 3 city expansionprivate label revenue sharefragrances+10 more
30 total keywords

Purplle.com

Overview

Purplle.com is an Indian online beauty retail platform operated by Manash E-Commerce Private Limited. It specializes in a wide range of beauty, skincare, haircare, and personal grooming products. The platform offers features like discounts, exclusive brands, and expert support, making it a convenient option for customers looking to purchase their favorite beauty items online.

Founded by a team with diverse backgrounds in finance, technology, and engineering, the platform emphasizes secure transactions and customer privacy. It provides a powerful search engine for easy product discovery, along with benefits such as order tracking, reviews, and cross-platform cart syncing. Customers can enjoy free shipping on qualifying orders, cash on delivery, and exclusive offers. Purplle also engages in social initiatives, partnering with organizations to support victims of sexual violence.

Basic Information

Industry information technology & services
Founded 2012
Revenue 165M
Headquarters 101 B, Raheja Plaza, Lal Bahadur Shastri Rd, next to Kalpataru Aura, Ghatkopar West, Mumbai, Maharashtra 400086, India
Languages English
Alexa Ranking 35131

Contact Details

Key Focus Areas & Initiatives

  • beauty
  • grooming & salons
  • spa
  • e-commerce platforms
  • technology, information & internet
  • e-commerce
  • skincare
  • mobile app
  • brand partnerships
  • retail innovation
  • mass and masstige segments
  • private labels
  • retail technology
  • haircare
  • customer service
  • market expansion in india
  • ai-powered product suggestions
  • tier 2 and tier 3 city expansion
  • private label revenue share
  • fragrances
  • cosmetics
  • market penetration
  • beauty products
  • private label contribution
  • ai personalization
  • market differentiation
  • personal care
  • e-commerce logistics
  • diverse product range
  • product discovery
  • virtual try-on technology
  • tech-driven innovation
  • digital beauty shopping
  • digital-first beauty brand
  • funding rounds
  • india beauty market
  • private label growth
  • multi-brand platform
  • market research
  • consumer goods
  • virtual makeup trials
  • brand loyalty
  • online retail
  • product reviews
  • product recommendations
  • market expansion
  • digital marketing
  • user personas
  • rapid growth and valuation
  • personalized beauty solutions
  • brand building
  • product portfolio
  • growth rate
  • ai algorithms
  • makeup
  • technology
  • ai-driven personalization
  • offline retail
  • customer experience
  • multi-brand marketplace
  • mass market beauty products
  • beauty e-commerce unicorn
  • d2c
  • retail
  • mobile app shopping
  • omnichannel strategy
  • customer segmentation
  • urban and rural focus
  • personal care products
  • user experience design
  • online shopping
  • private label brands
  • small town consumer focus
  • growth in tier 2 and tier 3 cities
  • masstige segment
  • small town consumers
  • personalized marketing
  • funding and investment
  • b2c
  • product recommendation engine
  • customer loyalty programs
  • digital shopping
  • customer data analytics
  • online beauty platform
  • machine learning
  • virtual makeup
  • online payment solutions
  • mass segment
  • indian market
  • customer engagement tools
  • consumer products & retail
  • consumer internet
  • consumers
  • internet
  • information technology & services
  • enterprise software
  • enterprises
  • computer software
  • b2b
  • apparel & fashion
  • marketing & advertising
  • artificial intelligence

Technologies Used

  • AI
  • Adobe Media Optimizer
  • Amazon Associates
  • Amazon SES
  • Blinkit
  • Bootstrap Framework
  • Cedexis Radar
  • CrazyEgg
  • Criteo
  • DoubleClick
  • DoubleClick Conversion
  • DoubleClick Floodlight
  • Facebook
  • Facebook Conversion Tracking
  • Facebook Custom Audiences
  • Facebook Login (Connect)
  • Facebook Widget
  • Freshdesk
  • Gmail
  • Google
  • Google AdSense
  • Google AdWords Conversion
  • Google Analytics
  • Google Analytics Ecommerce Tracking
  • Google Apps
  • Google Data Studio
  • Google Dynamic Remarketing
  • Google Font API
  • Google Maps
  • Google Play
  • Google Remarketing
  • Google Sheets
  • Google Tag Manager
  • Instagram
  • KISSmetrics
  • Looker
  • Microsoft Excel
  • Microsoft Office
  • Mobile Friendly
  • Power Query
  • PowerBI Tiles
  • Python
  • Route 53
  • Ruby On Rails
  • SAP
  • SAP BusinessObjects Business Intelligence (BI)
  • SQL
  • Shutterstock
  • Slack
  • Tableau
  • Twitter Advertising
  • Vimeo
  • Wider Planet
  • WordPress.org
  • YouTube

Affiliated Organizations & Regional Branches

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