PureSpectrum

Overview

PureSpectrum is a market research technology company based in Westlake Village, California, founded in 2015. It specializes in an intelligent programmatic marketplace and sample management platform that streamlines the online survey process, facilitating millions of high-quality interviews each year. The company provides innovative solutions that combine technology with data quality assurance, enabling insights professionals to make faster and more confident decisions.

The core offering includes a programmatic marketplace that allows researchers to efficiently access high-quality respondents and manage survey samples. PureSpectrum also features PureScore™, a respondent-level scoring system that ensures data reliability, and an insights platform that provides access to a vast consumer dataset. Additionally, the company offers professional services to enhance data collection and analysis, ensuring actionable insights for decision-making.

Recognized as a trusted partner in the market research industry, PureSpectrum has received multiple accolades and emphasizes values such as simplicity, transparency, innovation, and quality. The company fosters a strong employee culture and maintains a hybrid work environment, contributing to its reputation as a great place to work.

Basic Information

Contact Details

• Phone: +1 818-519-0860
• Website: purespectrum.com
• LinkedIn: linkedin.com/company/purespectrum

Key Focus Areas & Initiatives

• Online sampling
• Technology
• Marketplace
• Client success
• Automation
• Market research
• MR
• Insights
• Data quality
• Marketplaces
• Programmatic buying
• Enterprise software
• Information technology
• Software
• Research efficiency
• Data security in research
• Industry-leading data quality
• Market segmentation
• Consulting
• Market insights
• Data collection lifecycle
• Multi-country survey tools
• Multi-language survey support
• Research collaboration tools
• Data analysis
• Market segmentation tools
• Enterprise research solutions
• Data-driven decision making
• Research scalability
• Real-time project monitoring
• Consumer insights tools
• Market research platform
• Sample sourcing
• Services
• Multi-language surveys
• Survey delivery
• Respondent scoring
• Market trend analysis
• Marketing research and public opinion polling
• Market research automation
• Consumer insights
• Real-time field management
• Market intelligence analytics
• Data validation technology
• Survey API integration
• Research tools
• Data analysis tools
• AI-powered insights
• Fraud detection
• Market trend forecasting
• Panel verification
• Panel deduplication
• Respondent-level scoring
• Research quality standards
• High-quality respondent data
• Agile research tools
• Multi-source panels
• Respondent verification
• Consumer sentiment
• Research industry awards
• Consumer sentiment measurement
• Custom targeting
• Data-driven insights
• Research technology innovation
• Synthetic data for AI
• Panel management
• Survey platform
• Information technology & services
• Insights platform
• Data collection
• Research lifecycle management
• Data visualization
• Research automation
• Research data visualization
• Survey management
• Survey analytics
• Synthetic research data
• Survey response accuracy
• Survey customization
• Client reporting tools
• Multi-country survey
• API integration
• Market intelligence tools
• Real-time monitoring
• Research process automation
• Market research services
• PureScore respondent scoring
• Cloud survey platforms
• Global survey capabilities
• Research scalability solutions
• Sample marketplace
• Data security
• Innovation
• Survey tool integration
• Research process efficiency
• Global respondent access
• Survey software
• Data analytics
• Survey response verification
• B2B
• Automated data collection
• Consumer sentiment analysis
• Data validation
• AI insights
• Survey project management
• Research reporting
• Global surveys
• Fraud prevention
• Research collaboration platforms
• Survey automation
• Survey automation tools
• Research lifecycle
• User experience
• Consumer research
• Respondent verification systems
• Cloud-based survey tools
• Data quality standards
• Automated fielding
• Surveys
• PureScore
• Sampling solutions
• Audience targeting
• B2B sampling
• Quantitative research
• Real-time data
• Cross-country fielding
• Deduplication
• Dashboard reporting
• Global panels
• Interview automation
• Real-time results
• Custom quotas
• Consumer behavior analysis
• Feedback loop
• Concept testing
• Ad effectiveness
• Brand tracking
• Questionnaire design
• Multilingual support
• Intuitive interface
• Client support
• Market trends
• Data mining
• Qualitative research
• Advanced targeting
• Nonprofit research
• Survey integration
• Fast insights
• Customer journey mapping
• Digital market analysis
• Healthcare
• Enterprises
• Computer software
• Computer & network security
• UX
• Health care
• Health, wellness & fitness
• Hospital & health care

Technologies Used

• AI
• Amazon AWS
• Gmail
• Google Apps
• MailChimp SPF
• Oracle Cloud
• Outlook
• Remote
• Route 53
• WP Engine

Affiliated Organizations & Regional Branches

• Dalia Research GmbH
• Inteligx
• Happy Market Research