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Pura Vida Miami | Company Profile

12/4/2025

Contact Information

πŸ‘€
Pura Vida Miami
🏒
Pura Vida Miami
πŸ“
1940 Alton Rd, Miami Beach, Florida 33139, US

Industry & Market

Primary Industry
hospitality
Location
Miami Beach, Florida, United States

Company Metrics

πŸ‘₯Total Employees
57
βš™οΈEngineering
N/A
πŸ’ΌSales Team
3
πŸ“ˆMarketing
5
πŸ“…Founded
2012
πŸ’°Revenue
101.3M

Funding Information

Annual Revenue
$101,300,000
Publicly traded company

Headcount Distribution

Total Employees
57
Departments
19

By Department

Department Breakdown

Operations
Human Resources
Finance
Arts And Design
Marketing
Support
Others

Technology Stack

Analytics & Tracking

Google Tag Manager

Social & Marketing

Facebook Custom AudiencesFacebook Login (Connect)Facebook WidgetGoogle Dynamic Remarketing

Email & Communication

Gmail
Total: 22 technologies

Keywords & Focus Areas

farm to tableorganichomemadefarm-to-table saladscustomer loyaltynutritional infogluten-free menustore openingshealth & wellnessorganic superfoodsfood waste compostinglocal farm partnershipswellness lifestyle brandlocally sourcedsustainability practicesrestaurant & cateringfood deliverysustainable sourcingdigital platformskip the line+10 more
30 total keywords

Pura Vida Miami

Overview

Pura Vida Miami is a wellness and lifestyle brand founded in 2012 by Omer and Jennifer Horev in South Florida. The company has expanded rapidly, with over 20 locations in Florida, New York, and California, including a recent addition in New York City’s NoMad neighborhood. It focuses on providing fresh, healthy, and high-quality food made from scratch daily, using locally sourced, organic, and sustainable ingredients.

The menu features options such as organic raw acai bowls, superfood smoothies, handcrafted salads, fresh juices, wraps, artisanal baked goods, and all-day breakfast. Pura Vida Miami aims to create welcoming spaces that foster community and promote healthy living, with sustainability practices like in-house fresh produce preparation, composting leftovers, and community beach cleanups. With an estimated revenue exceeding $100 million, it is a notable player in the healthy dining and wellness sector.

Basic Information

Industry hospitality
Founded 2012
Revenue $101.3M
Headquarters 1940 Alton Rd, Miami Beach, Florida 33139-1507, United States

Contact Details

Key Focus Areas & Initiatives

  • Farm to table
  • Organic
  • Homemade
  • Farm-to-table salads
  • Customer loyalty
  • Nutritional info
  • Gluten-free menu
  • Store openings
  • Health & wellness
  • Organic superfoods
  • Food waste composting
  • Local farm partnerships
  • Wellness lifestyle brand
  • Locally sourced
  • Sustainability practices
  • Restaurant & catering
  • Food delivery
  • Sustainable sourcing
  • Digital platform
  • Skip the line
  • Acai bowls
  • Environmental sustainability
  • High-quality ingredients
  • Wellness and nutrition
  • Fresh menu offerings
  • Organic and local ingredients
  • Local partnerships
  • Local farms
  • Local sourcing
  • Restaurants and other eating places
  • Services
  • Promotions
  • Healthy breakfast options
  • Vegan options
  • Gluten-free options
  • Menu innovation
  • Eco-friendly practices
  • Eco-friendly operations
  • Health-conscious customers
  • Eco-conscious operations
  • Digital engagement
  • Wellness community
  • Plant-based menu
  • Organic produce
  • Fast casual
  • Nutritious snacks
  • Customer rewards
  • Composting
  • Sustainable food sourcing
  • Community partnerships
  • Health-focused dining
  • Wellness brand
  • Mobile app ordering
  • B2C
  • Sustainability initiatives
  • Community beach cleanups
  • Sustainable food practices
  • Healthy lifestyle
  • Community environmental initiatives
  • Eco-friendly restaurant
  • Online ordering
  • Fresh juices
  • Community-focused
  • Nutritional meals
  • Customer experience
  • Community engagement
  • Organic food
  • D2C
  • Expanding locations
  • Food waste management
  • Mobile app
  • Food & beverage retail
  • Fast casual dining
  • Superfood smoothies
  • Reward program
  • Nutritious menu
  • Order ahead
  • Clean eating movement
  • Plant-based diet
  • Rewards program
  • Organic juices
  • Healthy food
  • Wellness
  • Plant-based options
  • Local organic farms
  • Organic ingredients
  • Locally sourced ingredients
  • All-day breakfast
  • Retail
  • Wellness lifestyle
  • Healthy living community
  • Community health programs
  • Clean eating
  • Lifestyle brand
  • Nutritious meals
  • Catering services
  • Fresh ingredients
  • Sustainable practices
  • Gluten-free dishes
  • Chef-driven salads
  • Order online
  • Dine-in
  • Takeout
  • Private dining
  • Promotional offers
  • Seasonal menus
  • Gift cards
  • Nutritional value
  • Wellness initiatives
  • Customer feedback
  • Eco-friendly
  • Local farmers
  • High-quality produce
  • Quick service
  • Exclusive promotions
  • Menu variety
  • Holistic wellness
  • Health-conscious dining
  • Meal prep
  • Event catering
  • Dietary needs
  • Cooking classes
  • Fitness integration
  • Nutrition education
  • Live chat support
  • In-app ordering
  • Community health
  • Culinary innovation
  • Food safety standards
  • E-commerce
  • Consumer products & retail
  • Health, wellness & fitness
  • Food & beverages
  • Consumer goods
  • Consumers
  • Consumer internet
  • Internet
  • Information technology & services

Technologies Used

  • AI
  • DoubleClick
  • DoubleClick Conversion
  • Facebook Custom Audiences
  • Facebook Login (Connect)
  • Facebook Widget
  • Gmail
  • Google Apps
  • Google Dynamic Remarketing
  • Google Font API
  • Google Maps
  • Google Maps (Non Paid Users)
  • Google Tag Manager
  • Intercom
  • Micro
  • Mobile Friendly
  • Remote
  • Segment.io
  • Squarespace ECommerce
  • Stripe
  • Typekit
  • iTunes

Affiliated Organizations & Regional Branches

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