PulsePoint

Overview

PulsePoint is a health marketing technology company based in New York, specializing in programmatic advertising solutions for healthcare organizations, professionals, and consumers. The company utilizes real-world data and advanced platforms to deliver personalized health information and enhance campaign performance. With a focus on improving health decision-making, it provides tools for prediction, activation, analytics, and real-time decision support.

The organization offers a range of healthcare marketing technology platforms that include data solutions for unifying health data, programmatic activation tools for omnichannel advertising, and advanced analytics for real-time campaign reporting. These tools help healthcare brands engage professionals and consumers at critical moments, such as point-of-care, resulting in measurable outcomes like prescribing behavior changes. PulsePoint has strengthened its capabilities in EHR advertising through partnerships with major U.S. health systems.

Basic Information

Contact Details

• Phone: +1 212-706-4800
• Website: pulsepoint.com
• LinkedIn: linkedin.com/company/pulsepoint

Key Focus Areas & Initiatives

• Programmatic advertising for healthcare organizations and professionals
• Healthcare marketing technology platforms
• Omnichannel programmatic activation tools
• Real-world health data solutions
• Unifying health data for personalized campaigns
• Analytics and real-time campaign reporting
• Improving health decision-making through prediction and activation
• EHR advertising partnerships with U.S. health systems
• Healthcare audience targeting and segmentation
• Data-driven health marketing solutions
• Patient recruitment and engagement tools
• Privacy-compliant data activation
• Healthcare campaign optimization
• Population health management analytics
• Clinical insights and predictive modeling
• Omnichannel healthcare advertising solutions
• Healthcare marketing measurement and intelligence
• Personalized health information distribution
• Healthcare customer journey mapping

Technologies Used

• AI
• ASP.NET
• AWS SDK for JavaScript
• Amazon DynamoDB
• Angular
• Angular Material
• Atlassian Cloud
• Azure Linux Virtual Machines
• CallMiner Eureka
• Cassandra
• Circle
• CloudFlare Hosting
• Cloudflare DNS
• Confluence
• Docker
• DoubleClick
• DoubleClick Conversion
• Drift
• FullStory
• Gmail
• Google AdSense
• Google AdWords Conversion
• Google Analytics
• Google Apps
• Google Dynamic Remarketing
• Google Font API
• Google Tag Manager
• HeapAnalytics
• Hotjar
• Hubspot
• JUnit
• Jasmine
• Jira
• Jobvite
• Karma
• Linkedin Marketing Solutions
• Looker
• Microsoft-IIS
• Mobile Friendly
• Mockito
• MongoDB
• MySQL
• NSOne
• Oracle Analytics Cloud
• Pardot
• Playwright
• PostgreSQL
• Postman
• Python
• RXJS
• Remote
• Ruby On Rails
• SOAPUI
• SQL
• Sigma
• Slack
• Spring
• Spring Boot
• Swagger UI
• Tableau
• Trello
• TypeScript
• Typeform
• Typekit
• Vimeo
• Webflow
• Wistia
• Workable
• Zendesk
• reCAPTCHA

Affiliated Organizations & Regional Branches

• Internet Brands