Profusion

Overview

Founded in 2005, Profusion is a company specializing in data science, artificial intelligence (AI), and digital marketing services. The organization is committed to developing data infrastructure, deploying AI solutions, and implementing adaptive customer relationship management (CRM) strategies. In May 2025, it was acquired by Atombit, further enhancing its capabilities and expanding its market reach.

Profusion empowers businesses with a comprehensive suite of data and AI services, ranging from building data infrastructure to designing and deploying AI models. Its multidisciplinary team includes data engineers, software developers, analysts, scientists, and cybersecurity experts, ensuring secure and effective implementations. The company’s approach blends digital marketing with data science to deliver adaptable CRM strategies tailored to various sectors, including retail, SMEs, and financial services, driving improved customer engagement and operational efficiencies.

Basic Information

Contact Details

• Phone: +61 2 9240 6300
• Website: profusiongroup.com
• LinkedIn: linkedin.com/company/profusion-group

Key Focus Areas & Initiatives

• Banking
• Technology
• Accounting
• Financial services
• Projects
• Advice
• Recruitment
• AI-powered marketing
• Data architecture
• Adaptive CRM
• Data analytics
• Data compliance
• Data science consulting
• Customer insights
• Predictive analytics
• Customer journey analytics
• CRM strategy
• Data integration
• Machine learning
• Personalized marketing algorithms
• Artificial intelligence
• AI-driven campaign management
• Platform migration
• Customer engagement
• Data science techniques
• Data pipelines
• Cloud-based data solutions
• Data platform management
• Data infrastructure design
• Predictive modeling
• AI-driven solutions
• Digital transformation
• Digital marketing
• Data-driven decision making
• Data management
• AI in financial services
• Customer segmentation models
• Data governance
• Customer data integration
• Data platform migration
• Cloud data infrastructure
• Software development
• Data science for marketing
• Campaign execution
• Executive search
• CRM solutions
• B2B
• Business growth
• Marketing technology
• Data strategy
• Data science
• Data-driven marketing
• AI model deployment
• Analytics platform
• Market segmentation analytics
• Automated data pipelines
• Data security and compliance
• Data-driven decision support
• AI solutions
• Retail
• Services
• Data-driven insights
• Data infrastructure
• Cybersecurity
• Data engineering
• Digital marketing automation
• Professional services
• Big data management
• Talent acquisition
• AI deployment
• Wealth management
• Real-time analytics
• Fintech
• Real-time data processing
• Cloud data solutions
• Customer data platform
• Predictive customer analytics
• Data assets
• Business intelligence
• Data governance frameworks
• Computer systems design and related services
• Data security solutions
• AI-powered personalization
• Big data
• Data visualization
• AI
• Big data analytics
• Personalization algorithms
• Talent management
• Advanced data analytics
• Data infrastructure development
• Consulting
• Market segmentation
• AI consulting
• Human resources
• Customer journey mapping
• AI-driven customer insights
• Real-time data
• AI-enabled customer engagement
• Predictive analytics in marketing
• Cloud computing
• Data analysis tools
• Data security
• Energy
• Real-time customer insights
• Adaptive CRM systems
• Analytics
• Automated marketing
• Campaign management
• Job seekers
• Permanent recruitment
• Contract recruitment
• Industry expertise
• Job placement
• Career development
• Client collaboration
• Consultative recruitment
• Market insights
• Diversity and inclusion
• Corporate social responsibility
• Flexibility at work
• Inclusive workplace
• Health and well-being
• Community engagement
• Career advice
• Workforce trends
• Client relationships
• Sustainable business practices
• Candidates
• Financial industry
• Consultancy services
• Recruitment agency
• Talent matching
• Leadership roles
• Internal recruitment
• Networking
• Employee well-being
• Work-life balance
• Staff training
• Mentorship programs
• Employee engagement
• Charity initiatives
• Team collaboration
• Organizational culture
• Workforce diversity
• Job market analysis
• Agency services
• Client support
• Long-term partnerships
• Staff development
• Employment opportunities
• Workforce planning
• Non-profit
• Information technology & services
• Enterprise software
• Enterprises
• Computer software
• Marketing & advertising
• Staffing & recruiting
• Professional training & coaching
• Investment management
• Finance technology
• Computer & network security
• Management consulting
• Nonprofit organization management

Technologies Used

• AI
• Amazon AWS
• Google Analytics
• Google Tag Manager
• Microsoft Office 365
• Nginx
• Outlook
• Shutterstock
• WordPress.org