PRIME | Company Profile - Revenue, Headcount, Tech Stack, Contacts
PRIME is a beverage company co-founded in 2022 by Logan Paul and KSI, in partnership with Congo Brands for manufacturing and distribution.
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PRIME is a beverage company co-founded in 2022 by Logan Paul and KSI, partnering with Congo Brands for manufacturing and distribution. The company offers a variety of hydration products, including sports drinks, drink mixes, and energy drinks aimed at supporting diverse lifestyles beyond just athletes.
The flagship product, PRIME Hydration, is a low-calorie sports drink featuring a blend of branched-chain amino acids, electrolytes, vitamins, and antioxidants, with only 2 grams of sugar and 25 calories. Designed to appeal to students, professionals, and athletes, the product line also includes PRIME Hydration+ Sticks and PRIME Energy drinks containing caffeine and micronutrients. PRIME stands out with a bold brand identity, leveraging its founders' social media influence and implementing a creator-driven marketing strategy focused on global retail placements and sports sponsorships.
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