PRIME

Overview

PRIME is a beverage company co-founded in 2022 by Logan Paul and KSI, partnering with Congo Brands for manufacturing and distribution. The company offers a variety of hydration products, including sports drinks, drink mixes, and energy drinks aimed at supporting diverse lifestyles beyond just athletes.

The flagship product, PRIME Hydration, is a low-calorie sports drink featuring a blend of branched-chain amino acids, electrolytes, vitamins, and antioxidants, with only 2 grams of sugar and 25 calories. Designed to appeal to students, professionals, and athletes, the product line also includes PRIME Hydration+ Sticks and PRIME Energy drinks containing caffeine and micronutrients. PRIME stands out with a bold brand identity, leveraging its founders' social media influence and implementing a creator-driven marketing strategy focused on global retail placements and sports sponsorships.

Basic Information

Contact Details

• Website: drinkprime.com
• LinkedIn: linkedin.com/company/primehydration

Key Focus Areas & Initiatives

• Food & beverage services
• Electrolytes
• Viral marketing tactics
• Low calorie
• Viral product hype
• Social media marketing
• Youth consumer focus
• Market penetration
• Market growth
• Beverage manufacturing
• B2C
• Refreshing flavors
• Trendsetting marketing
• Influencer marketing campaigns
• Celebrity partnership branding
• Trendsetting beverage innovation
• E-commerce
• Mass appeal
• Digital influence
• Digital marketing innovation
• Trend-driven marketing
• Celebrity influencer drinks
• Youthful branding
• Digital influence marketing
• Limited editions
• Digital marketing
• Youth culture
• Retail
• Celebrity-backed beverage
• Trendsetting
• Hydration
• Viral marketing strategy
• Market disruptor
• Limited edition flavors
• Consumer goods
• Fast growth
• Sports sponsorships
• Youth culture branding
• Limited release strategy
• Trend-driven product launches
• Influencer marketing
• Youth market targeting
• Celebrity endorsements
• Limited-edition collaborations
• Sports sponsorship branding
• Low sugar
• Mass market
• Health-conscious
• Exclusivity marketing
• Influencer endorsed products
• Breweries
• Viral campaigns
• Brand partnerships
• BCAAs
• Exclusivity
• Social media campaigns
• Celebrity entrepreneurs
• Sports partnerships
• Brand visibility
• Social media buzz creation
• Global distribution
• Youth lifestyle branding
• Sponsorships
• Social media hype cycle
• Influencer collaborations
• Social media hype
• D2C
• Market hype
• Trendsetting flavor profiles
• Trendsetting beverage
• Product diversification
• Food and beverage retail
• Product launches
• Youth appeal
• Product innovation
• Electrolyte drinks
• Market expansion
• Brand collaborations
• Youth-centric branding
• Youth branding
• Brand hype
• Viral marketing
• Lifestyle beverage
• Energy drink
• Celebrity founders
• Viral demand
• Youth market
• Influencer brand
• Vitamins
• Sports drink
• Exclusivity in beverages
• Viral demand creation
• Celebrity influence in branding
• Functional drinks
• Social media driven sales
• Product formulation
• Beverage
• Energy drinks
• Sports drinks
• Coconut water
• B vitamins
• Antioxidants
• Zero sugar
• Flavored drinks
• Refreshment
• Replenishment
• Refueling
• Fruit flavors
• Strawberry
• Watermelon
• Blue raspberry
• Lemon lime
• Punch flavors
• Energy sticks
• Performance drinks
• Soft drinks
• Health beverages
• Active lifestyle
• Training aid
• Fun drinks
• Team hydration
• Branded partnerships
• Drink flavors
• Hydrating beverages
• Drink packaging
• Retail distribution
• Product variety
• Customer loyalty
• Sugar-free
• Refreshing beverages
• Drink mix
• Win-win collaboration
• Competitive advantage
• Brand recognition
• New flavor introduction
• Athlete endorsements
• Community engagement
• Rewards program
• Manufacturing
• Distribution
• Consumer products & retail
• Food & beverages
• Consumers
• Consumer internet
• Internet
• Information technology & services
• Marketing & advertising
• Food production
• Wine & spirits
• Marketing
• Food & beverage retail
• Mechanical or industrial engineering

Technologies Used

• Adobe Media Optimizer
• Amadesa
• Cedexis Radar
• DoubleClick
• DoubleClick Conversion
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Gmail
• Google AdWords Conversion
• Google Apps
• Google Dynamic Remarketing
• Google Font API
• Google Tag Manager
• Klaviyo
• Mobile Friendly
• Outlook
• Rackspace MailGun
• Reviews
• Segment.io
• Shopify
• Vimeo
• Yotpo

Affiliated Organizations & Regional Branches