Porter Novelli

Overview

Porter Novelli is a global strategic communications and public relations firm founded in 1972 in Washington, D.C. It is part of the Omnicom Public Relations Group and is headquartered in New York City, with 10 offices worldwide. The firm specializes in purpose-driven communications, helping organizations integrate environmental sustainability, social responsibility, and diversity, equity, and inclusion into their business strategies.

The company offers a wide range of services, including strategic communications planning, analytics, content creation, and influencer marketing. Porter Novelli uses advanced communications technology and audience intelligence to enhance the effectiveness of its campaigns. It has a strong presence in the information technology and pharmaceutical sectors and has worked with notable clients such as Hewlett-Packard, Chanel, and Volkswagen. The firm emphasizes a data-driven approach, demonstrating the benefits of embedding purpose into business models through its research initiatives.

Basic Information

Contact Details

• Website: porternovelli.com
• LinkedIn: linkedin.com/company/porternovelli

Key Focus Areas & Initiatives

• Public relations & communications services
• Corporate identity
• Social media monitoring
• Stakeholder mapping
• Media amplification
• Brand reputation
• Technology leverage
• Audience segmentation
• Employee engagement
• Media relations
• Public affairs
• Media strategy
• Crisis management
• Brand impact
• Sustainability communication
• Influencer analytics
• Brand purpose
• Digital strategy
• Data-driven insights
• Cultural foresight
• Market research
• Impactful experiences
• Crisis communication
• Digital marketing
• Storytelling
• Content creation
• Marketing and advertising
• Social listening
• Influencer campaigns
• Digital transformation
• Campaign management
• Community engagement
• Media monitoring
• Cultural intelligence
• Media and content creation
• SEO
• Reputation management
• Event management
• Corporate social responsibility
• Web development
• Influencer marketing
• Integrated campaigns
• Stakeholder engagement
• Influence measurement
• Omnichannel marketing
• Brand activation
• Community management
• Strategic communications
• Media buying
• ESG reporting
• Media planning
• Consulting
• Influencer activation
• Analytics
• Influence building
• Experiential design
• Internal communications
• Emerging technologies
• Culture foresight
• Digital engagement
• Customer relationship management
• Audience targeting
• Social media strategy
• Data insights
• Content strategy
• Talent management
• Pays media
• Creative storytelling techniques
• Global presence
• Personalized experiences
• Business growth
• Data privacy
• Focus groups
• Transaction data
• Social media engagement
• Client administration
• Reporting services
• Advertising campaigns
• Identity data
• Behavioral data
• Technical data
• Communication strategies
• Financial transactions
• Surveys and polls
• Applicant recruitment
• Customer insights
• Third-party analytics
• Information security
• User feedback
• Media analytics
• Campaign reporting
• Public opinion analysis
• Data protection compliance
• Geolocation services
• Event promotion
• Marketing communications
• Identity management
• Performance measurement
• Content effectiveness
• Analytics services
• Data collection
• Consumer behavior
• Demographic analysis
• Personal data processing
• Tracking technology

Technologies Used

• Bootstrap Framework
• Campaign Monitor
• Google Tag Manager
• Greenhouse.io
• Mobile Friendly
• Outlook
• Remote
• UltraDns
• Vimeo
• WP Engine
• WordPress.org

Affiliated Organizations & Regional Branches

• OMNICOM EUROPE SUBHOLDINGS LIMITED