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Pine Labs | Company Profile

11/8/2025

Contact Information

👤
Pine Labs
🏢
Pine Labs
📍
Candor Techspace, 2nd & 3rd Floor, Building 2, Plot No. B2, Sector 62, Noida, 201301, IN

Industry & Market

Primary Industry
financial services
Location
Noida, Uttar Pradesh, India

Company Metrics

👥Total Employees
2,050
⚙️Engineering
803
💼Sales Team
397
📈Marketing
55
📅Founded
1998
💰Revenue
156M

Funding Information

Total Funding
$944.5M
Latest Stage
Private equity
Annual Revenue
$156,000,000

Headcount Distribution

Total Employees
2,050
Departments
19

By Department

Department Breakdown

Engineering
Sales
Business Development
Support
Operations
Finance
Others

Technology Stack

Analytics & Tracking

Google AnalyticsGoogle Tag Manager

Social & Marketing

Facebook Custom AudiencesFacebook Login (Connect)Facebook WidgetGoogle AdWords ConversionGoogle Dynamic RemarketingLinkedin Marketing Solutions

Development

Bootstrap Framework

Video & Media

VimeoYouTube

Email & Communication

GmailOutlook
Total: 38 technologies

Keywords & Focus Areas

payment solutionscard swipe machine gprswifinfcdgprsemi at posbusiness loan at posmobile wallet acceptance at pospos integration with billing systemcard points redemption at posmerchant servicesfintech payment solutionsmulti-payment acceptancedigital transaction platformvalue-added servicesinsurancepayment gateway integration apimobile posregional fintech expansionlending+10 more
30 total keywords

Pine Labs

Overview

Pine Labs is an Indian fintech company founded in 1998 by Lokvir Kapoor, Rajul Garg, and Tarun Upadhyay. Initially focused on petroleum retail automation, it shifted its focus in the mid-2000s to become a leading provider of point-of-sale (POS) technology and payment solutions for merchants. Headquartered in Noida, India, it has established itself as a significant player in the fintech sector, with a valuation exceeding $5 billion and operations across India, Southeast Asia, and the Middle East.

The company specializes in enabling merchants to accept electronic payments through its POS devices and software platforms. Pine Labs offers a range of services, including POS devices for processing card payments, payment acceptance solutions for various payment modes, Buy-Now-Pay-Later options, loyalty programs, and merchant analytics. With a network of over 150,000 merchants, it is dedicated to enhancing customer engagement and optimizing sales through innovative fintech solutions.

Basic Information

Industry Financial services
Founded 1998
Revenue 156M
Headquarters Candor Techspace, 2nd & 3rd Floor, Building 2, Plot No. B2, Sector 62, Noida, Uttar Pradesh, 201301, India

Contact Details

Key Focus Areas & Initiatives

  • Payment solutions
  • Card swipe machine GPRS
  • WiFi
  • NFC
  • D-GPRS
  • EMI at POS
  • Business loan at POS
  • Mobile wallet acceptance at POS
  • POS integration with billing system
  • Card points redemption at POS
  • Merchant services
  • Fintech payment solutions
  • Multi-payment acceptance
  • Digital transaction platform
  • Value-added services
  • Insurance
  • Payment gateway integration API
  • Mobile POS
  • Regional fintech expansion
  • Lending
  • Online payments
  • Transaction management
  • E-wallets
  • Real-time analytics
  • Gift cards
  • Merchant loyalty
  • Multi-channel payments
  • Financial technology
  • Merchant customer insights
  • Payment gateway API
  • Payment gateway management
  • Payment gateway security
  • Dynamic currency conversion
  • Payment data analytics
  • Merchant financing
  • Payment gateway dashboard
  • BNPL
  • B2B
  • Digital wallets integration
  • Financial transactions processing, reserve, and clearinghouse activities
  • E-commerce
  • Merchant loyalty solutions
  • Payment infrastructure
  • Merchant engagement platform
  • Merchant platform
  • Merchant transaction analytics
  • Risk assessment
  • Merchant engagement tools
  • Digital payment infrastructure
  • Healthcare
  • Payment gateway integration
  • Fintech
  • Fintech innovation
  • Digital wallets
  • Regional presence
  • Payment acceptance
  • Payment technology
  • Payment processing
  • Customer retention
  • Payment gateway security features
  • Merchant analytics platform
  • Fintech platform
  • Fintech solutions
  • Retail
  • Customer loyalty
  • Hospitality
  • Analytics
  • Retail payments
  • Loyalty programs
  • Targeted promotions
  • Merchant data insights
  • Payment gateway
  • Customer engagement
  • Merchant analytics
  • Payment gateway provider
  • Cloud-based POS
  • POS systems
  • Buy Now Pay Later
  • Market expansion
  • Merchant financial products
  • Merchant payment solutions
  • Digital commerce solutions
  • Digital payment solutions
  • BNPL financing
  • Cashback programs
  • Merchant marketing tools
  • Information technology and services
  • 360-degree payments solutions
  • Online payment gateway
  • In-store payments
  • Omnichannel sales
  • Pay later options
  • Cashback rewards
  • Prepaid solutions
  • Smart analytics
  • Utility app integrations
  • Point of sale (POS) system
  • Multi-branded payments
  • Credit and debit card processing
  • QR payments
  • EMI options
  • Seamless integration
  • Payment orchestration platform
  • Transaction success rate
  • Inventory synchronization
  • Secure transactions
  • Merchant support
  • Customer spending behavior
  • Mobile payments
  • Contactless payments
  • Gifting solutions
  • Business growth strategies
  • Financial partnerships
  • Transaction history tracking
  • Analytics dashboard
  • Merchant ecosystem
  • POS machine
  • Instant payment approval
  • Real-time inventory management
  • Deferred payment plans
  • API integrations
  • Payment fraud prevention
  • Payment processing fees
  • Merchant dashboard
  • SMS payment notifications
  • Ecommerce solutions
  • Client customise solutions
  • Fast payment processing
  • Encrypted transactions
  • B2B payment solutions
  • Customer loyalty management
  • Merchant performance analysis
  • Finance
  • Consumer products & retail
  • Semiconductors
  • Hardware
  • Finance technology
  • Information technology & services
  • Consumer internet
  • Consumers
  • Internet
  • Health care
  • Health, wellness & fitness
  • Hospital & health care
  • Leisure, travel & tourism

Technologies Used

  • AI
  • Adobe Media Optimizer
  • Amazon CloudFront
  • Amazon SES
  • Apache
  • Bootstrap Framework
  • Cedexis Radar
  • CloudFlare Hosting
  • DNS Made Easy
  • DoubleClick
  • DoubleClick Conversion
  • ExactTarget
  • Facebook Custom Audiences
  • Facebook Login (Connect)
  • Facebook Widget
  • Gmail
  • Google AdWords Conversion
  • Google Analytics
  • Google Apps
  • Google Dynamic Remarketing
  • Google Font API
  • Google Maps
  • Google Tag Manager
  • Hotjar
  • Linkedin Marketing Solutions
  • Microsoft Office 365
  • Mobile Friendly
  • Outlook
  • Route 53
  • Salesforce
  • Sendgrid
  • Shutterstock
  • Twitter Advertising
  • Vimeo
  • Visual Website Optimizer
  • WordPress.org
  • YouTube
  • reCAPTCHA

Affiliated Organizations & Regional Branches

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