Parle Products Pvt. Ltd | Company Profile
Contact Information
Industry & Market
Company Metrics
Funding Information
Headcount Distribution
By Department
Department Breakdown
Technology Stack
Analytics & Tracking
Social & Marketing
Development
Video & Media
Email & Communication
Keywords & Focus Areas
Parle Products Pvt. Ltd
Overview
Parle Products Pvt. Ltd is a well-established Indian food company founded in 1929 by Mohanlal Dayal Chauhan and his family in Mumbai. Initially a small confectionery business, Parle quickly expanded its offerings to include biscuits, becoming a trusted brand known for quality and affordability. The company gained recognition for supplying biscuits to the British Army and has since positioned itself as a leading provider of snacks for Indian families.
Best known for its flagship Parle-G glucose biscuit, the product range includes popular biscuits like Krackjack, Hide & Seek, and Parle 20-20, as well as a variety of confectionery items such as Cheeslings, Kismi toffees, and Mango Bite candies. With a focus on innovative packaging and marketing, Parle has successfully reached a broad demographic, making its products widely available across India and in international markets. The brand has received multiple awards for its quality, solidifying its status as a leader in the biscuit and confectionery segments.
Basic Information
| Industry | Food & Beverages |
|---|---|
| Founded | 1929 |
| Revenue | 2B |
| Headquarters | Vileparle Level Crossing, Mumbai, Maharashtra 400056, India |
| Languages | English |
Contact Details
- Phone: +91 22 6713 0300
- Website: parleproducts.com
- LinkedIn: linkedin.com/company/parle-products-pvt.-ltd
Key Focus Areas & Initiatives
- Food & beverage services
- International markets
- FMCG industry
- Premium confectionery
- Product innovation in FMCG
- Brand reputation management
- Brand marketing
- Hygienic production
- Confectionery manufacturing
- Quality control
- Digital marketing
- International certifications
- Brand legacy in India
- Market penetration strategies
- Distribution network in India
- Product diversification strategies
- Global supply chain
- Sustainable snacks
- Social media advertising
- Food safety
Technologies Used
- ASP.NET
- Amazon AWS
- Bootstrap Framework
- Cloudflare DNS
- Facebook Login (Connect)
- Facebook Widget
- Google Analytics
- Google Font API
- Google Maps
- Google Maps (Non Paid Users)
- Google Tag Manager
- Microsoft Azure Hosting
- Microsoft Office 365
- Microsoft-IIS
- Mobile Friendly
- Outlook
- Remote
- YouTube
Community
