MRM

Overview

MRM is a global relationship marketing agency that specializes in building strong brand relationships through strategy, data science, technology, and creativity. As part of the McCann Worldgroup and the Interpublic Group of Companies, it operates in 35 offices worldwide, with major locations in New York City, São Paulo, Taipei, Tokyo, and Toronto.

The agency offers a wide range of marketing services, including original content creation, digital strategy, cross-media analytics, search marketing, technology strategy, and website development. MRM focuses on enhancing customer lifetime value by integrating capabilities across CRM & Loyalty, Customer Experience, Commerce, and MarTech, all supported by advanced data and analytics. Proprietary production resources in Argentina, Poland, and Thailand enable MRM to optimize costs and deliver scalable solutions efficiently. Its diverse client portfolio includes Avis/Budget, Dell, Exxon Mobil, MasterCard, and Microsoft, reflecting its expertise in providing tailored marketing solutions across industries.

Basic Information

Contact Details

• Phone: +1 646-865-6230
• Website: mrm.com
• LinkedIn: linkedin.com/company/globalmrm

Key Focus Areas & Initiatives

• Digital marketing
• Direct marketing
• Advertising
• CRM
• Data & analytics
• Creative technology
• Customer experience
• Digital experiences
• Advertising services
• Sales enablement
• Enterprise software
• Computer software
• Information technology & services
• B2B solutions

Technologies Used

• CloudFlare Hosting
• Google Tag Manager
• Mobile Friendly
• OneTrust
• React
• Webflow

Affiliated Organizations & Regional Branches

• MRM Germany GmbH
• Optaros, Inc.