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Moose Toys | Company Profile

12/11/2025

Contact Information

👤
Moose Toys
🏢
Moose Toys
📍
29 Grange Road, Cheltenham, Melbourne, Victoria 3192, AU

Industry & Market

Primary Industry
mechanical or industrial engineering
Location
Melbourne, Victoria, Australia

Company Metrics

👥Total Employees
277
⚙️Engineering
20
💼Sales Team
33
📈Marketing
45
📅Founded
1985
💰Revenue
531M
Alexa Ranking#265346

Funding Information

Annual Revenue
$531,000,000
Publicly traded company

Headcount Distribution

Total Employees
277
Departments
19

By Department

Department Breakdown

Arts And Design
Marketing
Sales
Operations
Engineering
Product Management
Others

Technology Stack

Analytics & Tracking

Google AnalyticsGoogle Tag Manager

Social & Marketing

Facebook Custom AudiencesFacebook Login (Connect)Facebook WidgetGoogle AdWords Conversion

Video & Media

VimeoYouTube

Email & Communication

Outlook
Total: 34 technologies

Keywords & Focus Areas

designconsumer productssalesmarketingproduct developmentmanufacturingtoy designdevelopmenteco-friendly toyseco-friendly product designinteractive playthe trash packtrend forecasting in toystoy safety standardseco-conscious manufacturing processestech integration in toysdigital entertainmenttrend alignmentchildren's toyseco-conscious manufacturing+10 more
30 total keywords

Moose Toys

Overview

Moose Toys is an Australian family-owned toy company founded in 1985, known for its creativity and innovation in the toy industry. Headquartered in Melbourne, it has expanded globally with offices in cities like Los Angeles, London, and Hong Kong, and distributes products to over 100 countries.

The company specializes in a wide range of toys, including collectibles, craft kits, dolls, games, and youth electronics. Notable product lines include Shopkins, The Trash Pack, Magic Mixies, and Mighty Beanz, all of which have contributed to its success. Moose Toys also recently introduced Pickleball Blast, a tabletop game designed for interactive play. The company emphasizes a culture of joy and excitement in play, while also focusing on sustainability and community engagement. Moose Toys partners with major retailers like Toys R Us, Target, and Walmart, ensuring its products reach children around the world.

Basic Information

Industry mechanical or industrial engineering
Founded 1985
Revenue 531M
Headquarters 29 Grange Rd, Cheltenham, Melbourne, Victoria 3192, Australia
Languages English
Alexa Ranking 265346

Contact Details

Key Focus Areas & Initiatives

  • Design
  • Consumer products
  • Sales
  • Marketing
  • Product development
  • Manufacturing
  • Toy design
  • Development
  • Eco-friendly toys
  • Interactive play
  • Trend forecasting in toys
  • Toy safety standards
  • Eco-conscious manufacturing processes
  • Tech integration in toys
  • Digital entertainment
  • Children's toys
  • Sustainable toy materials
  • Imaginative play
  • Games
  • Global offices
  • Digital content expansion
  • Trend-driven toy lines
  • Sustainability
  • Interactive playsets
  • Collectible figures
  • Licensed toys
  • Toy industry
  • Community engagement
  • Play-based learning
  • Toy innovation
  • Licensing deals
  • Entertainment
  • Digital marketing
  • Digital content
  • Innovative toy design
  • Charity partnerships
  • Global toy brand
  • Creative toys
  • Eco-friendly packaging
  • Retail
  • Charity collaborations
  • Eco-friendly materials
  • Community programs
  • Interactive play experiences
  • Toy distribution
  • Interactive toys
  • Digital entertainment licensing
  • Customer engagement
  • Quirky character toys
  • Licensed character toys
  • Eco-conscious packaging materials
  • Play and learn toys
  • Children's play
  • E-commerce
  • Children's entertainment
  • Brand licensing
  • Collectible toy trends
  • Content creation
  • Sustainable toys
  • Innovative play technology
  • Employee diversity
  • Collectibles
  • Educational toys
  • Fun and imaginative play
  • Community-focused initiatives
  • Market expansion
  • Trend analysis
  • Product innovation
  • Distribution
  • Consumers
  • Environmental services
  • Renewables & environment
  • Marketing & advertising
  • Consumer internet
  • Information technology & services

Technologies Used

  • AI
  • Adobe Media Optimizer
  • Apache
  • Cedexis Radar
  • CloudFlare Hosting
  • Cloudflare DNS
  • Cloudways
  • Drupal
  • Facebook Custom Audiences
  • Facebook Login (Connect)
  • Facebook Widget
  • Google AdWords Conversion
  • Google Analytics
  • Google Custom Search
  • Google Font API
  • Google Maps
  • Google Tag Manager
  • LiveRamp
  • Microsoft Office 365
  • Mimecast
  • Mobile Friendly
  • Nginx
  • Outlook
  • Rackspace MailGun
  • Remote
  • Reviews
  • Shopify
  • Taleo
  • Typekit
  • Vimeo
  • VueJS
  • Woo Commerce
  • WordPress.org
  • YouTube

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