Mixpanel

Overview

Mixpanel is a data and analytics company based in San Francisco, founded in 2009 by Suhail Doshi and Tim Trefren. The company specializes in product analytics, offering a platform that tracks user interactions with web and mobile applications. This helps businesses understand user behavior, engagement, and retention.

The core offering is an event-based analytics service that collects data on user engagement, allowing clients to create custom reports and measure key metrics. Mixpanel's platform is widely utilized by SaaS companies and mobile app developers to enhance product performance and user experience. In addition to its product analytics platform, Mixpanel provides custom reporting tools and marketing analytics to help marketers track campaign performance. The company serves product teams, marketers, and SaaS businesses, supporting both startups and large enterprises in leveraging data for growth and innovation.

Basic Information

Contact Details

• Phone: +1 855-667-8927
• Website: mixpanel.com
• LinkedIn: linkedin.com/company/mixpanel-inc-

Key Focus Areas & Initiatives

• Data analytics
• Mobile analytics
• Data visualization
• B testing
• Product analytics
• User analytics
• Machine learning
• AI
• Product management
• Growth
• Innovation
• Mobile
• Big data
• Analytics
• Enterprise software
• Information technology
• Software
• Software development
• Data integration
• Data privacy compliance
• Enterprise analytics
• Behavior insights
• Data integration platforms
• Analytics solutions
• Technology
• Predictive analytics
• Data collaboration
• Real-time analytics
• API integrations
• Data democratization
• Event-based analytics
• Retail
• AI-powered insights
• Data governance
• User segmentation
• Real-time dashboards
• Performance analytics
• Growth metrics
• Digital transformation
• Startups
• Cloud infrastructure
• User retention
• Product experimentation
• Custom dashboards
• AI-powered analytics
• Behavior analysis
• Data model
• Real-time data
• Custom reports
• D2C
• Scalability
• Behavior segmentation
• Market verticals
• Data privacy
• Services
• Customer insights
• User lifecycle analysis
• Finance
• User interactions
• Retention analytics
• Behavior patterns
• Data security
• AI integration
• Computer systems design and related services
• Data visualization tools
• B2B
• Data-driven culture
• Event tracking
• E-commerce
• Media & entertainment
• Event analytics
• Product growth
• Enterprise SaaS
• User journey
• Fintech
• Data management
• Cross-platform tracking
• Healthcare
• Growth hacking
• Business intelligence
• Cross-device tracking
• Session recording
• Analytics platform
• Session replay
• Customer engagement
• Cohort tracking
• User behavior
• Growth strategies
• Web analytics
• Cohort analysis
• Healthcare analytics
• Data accessibility
• Funnel analysis
• Market expansion
• Analytics tools
• Product optimization
• Multi-channel tracking
• Data-driven decisions
• User engagement
• Cloud analytics
• Fintech analytics
• Marketing optimization
• Retention tracking
• Data warehouse connectors
• Customer journey mapping
• A/B testing
• User behavior insights
• Team collaboration tools
• Self-service data access
• Custom reporting
• Privacy compliance
• Ecommerce analytics
• Qualitative data analysis
• Quantitative insights
• Enterprise scalability
• Product metrics
• User churn analysis
• Performance benchmarking
• Market comparison tools
• High-value customer acquisition
• Behavioral analysis
• Integrated data solutions
• Marketing campaign tracking
• User drop-off insights
• Cross-platform analytics
• Actionable insights
• Automated reports
• Strategic decision support
• Interactive dashboards
• Consumer products & retail
• Artificial intelligence
• Internet
• Enterprises
• Computer software
• Internet infrastructure
• Financial services
• Computer & network security
• Consumer internet
• Consumers
• Finance technology
• Health care
• Health, wellness & fitness
• Hospital & health care

Technologies Used

• AB Tasty
• Adobe Media Optimizer
• Backbone JS Library
• Bing Ads
• Braintree
• Cedexis Radar
• Citrix
• CloudFlare
• Django
• DoubleClick
• DoubleClick Conversion
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• FullStory
• Gmail
• Google Analytics
• Google Apps
• Google Cloud Hosting
• Google Dynamic Remarketing
• Google Plus
• Google Tag Manager
• Hotjar
• Intercom
• Linkedin Marketing Solutions
• Microsoft Office 365
• Mixpanel
• Mobile Friendly
• Multilingual
• Nginx
• Open AdStream (Appnexus)
• Optimizely
• Remote
• Segment.io
• Sprig
• Teachable
• Twitter Advertising
• UPS
• Vimeo
• VueJS
• WP Engine
• WordPress.org
• YouTube
• Zendesk
• reCAPTCHA

Affiliated Organizations & Regional Branches

• DoubleLoop