Merkle EMEA

Overview

Merkle EMEA is a global performance marketing agency based in London, UK, specializing in data-driven and technology-enabled customer experience transformation. With over 30 years of expertise, the company focuses on creating personalized customer journeys by integrating strategy, data, design, and technology. It operates as part of the Merkle global network, which spans more than 30 countries and employs around 16,000 people.

The agency offers a wide range of services, including advanced data analytics, customer relationship management, search engine optimization, digital experience design, and enterprise AI solutions. Merkle EMEA collaborates with leading technology partners like Adobe, Google, and Salesforce to enhance its offerings. The company serves various sectors, including insurance, retail, financial services, and technology, targeting large enterprises that seek to improve their customer engagement through sophisticated marketing strategies. With a dedicated workforce of over 700 employees, Merkle EMEA is committed to delivering exceptional results for its clients.

Basic Information

Contact Details

• Phone: +1 443-542-4000
• Website: merkle.com
• LinkedIn: linkedin.com/company/merkle-emea

Key Focus Areas & Initiatives

• Peoplebased marketing
• Customer loyalty
• Customer strategy
• Addressable advertising
• Conversion rate optimisation
• Google analytics training
• Consulting
• Marketing automation
• Campaign management
• Data processing
• Data analysis
• Email marketing
• Marketing strategy
• Database management
• Data services
• Attribution
• Single customer view
• Customer relationship marketing
• SEO
• Paid social
• Digital analytics
• Programmatic display
• Paid search
• Digital media
• Sales & marketing
• Consumer internet
• Email
• Internet
• Information technology
• Business consulting & services
• Data-driven marketing
• Big data analytics
• Customer engagement automation
• Customer journey mapping
• Customer loyalty programs
• Customer segmentation
• Customer engagement platforms
• Customer experience optimization
• Marketing cloud integration
• Customer engagement apis
• AI
• Customer retention
• Customer journey orchestration
• Customer data privacy
• Omnichannel marketing
• Customer data platform
• Digital campaign management
• Data management platforms
• Omnichannel customer engagement
• Customer personalization
• Customer data management
• Customer analytics tools
• Real-time customer data
• Digital marketing
• Customer data security
• Customer engagement solutions
• Customer identity resolution
• Data integration tools
• AI and ML technologies
• Real-time data processing
• Financial services
• Customer engagement strategies
• CRM
• Customer lifecycle management
• Customer engagement
• Customer experience strategy
• Technology
• Technology integration
• Customer personalization engines
• Customer engagement analytics
• Customer experience innovation
• Machine learning
• Data science
• E-commerce
• Customer experience consulting
• Customer experience platforms
• Digital transformation
• Marketing and advertising
• Cloud-based marketing solutions
• Healthcare
• Customer behavior analytics
• Customer data enrichment
• Customer data platforms
• Commerce solutions
• Analytics and insights
• AI-powered personalization
• Digital marketing strategy
• Performance marketing
• Customer insights
• Retail
• Customer engagement software
• Experience design
• Marketing technology
• CRM and loyalty
• Customer experience technology
• Customer experience management
• AI and machine learning
• Customer data governance
• Loyalty programs
• Personalization
• Customer data analytics
• Proprietary platforms
• Customer identity solutions
• Customer experience metrics
• Customer-centric design
• Analytics
• B2B
• B2C
• D2C
• Services
• Advertising agencies
• Customer journey
• Innovation
• Customer relationship management
• Customer experience
• User experience
• Cloud solutions
• Data analytics
• Data management
• Data security
• Marketing & advertising
• SaaS
• Computer software
• Information technology & services
• Enterprise software
• Enterprises
• Search marketing
• Marketing
• Consumers
• Management consulting
• Big data
• Sales
• Artificial intelligence
• Health care
• Health, wellness & fitness
• Hospital & health care
• Design
• UX
• Cloud computing
• Computer & network security

Technologies Used

• AddThis
• Adobe Marketing Cloud
• Amazon AWS
• Atlassian Cloud
• Atlassian Confluence
• Bootstrap Framework
• CSC Corporate Domains
• CloudFlare CDN
• CloudFlare Hosting
• DoubleClick
• DoubleClick Floodlight
• Drupal
• ExactTarget
• Google Tag Manager
• Jira
• Microsoft Office 365
• Mimecast
• Mobile Friendly
• New Relic
• Nginx
• Omniture (Adobe)
• Outlook
• Pardot
• Typekit
• Varnish
• Vimeo
• VisiStat
• VueJS
• WP Engine
• Wistia
• WordPress.org

Affiliated Organizations & Regional Branches

• Omega CRM, A Merkle Company