MarketSmart

Overview

MarketSmart is a marketing software and services company based in Greenbelt, Maryland, founded in 2008. It specializes in donor engagement and fundraising solutions for nonprofits. The company offers a donor-driven system that helps fundraisers connect with supporters by allowing them to self-qualify their interest and readiness to give. This approach optimizes the time and efforts of fundraisers.

The comprehensive suite of tools provided by MarketSmart includes custom donor surveys, a proprietary algorithm for analyzing responses, automated cultivation emails, and VIP web pages for tracking engagement. Additionally, it features a dashboard with real-time alerts to prioritize outreach based on donor readiness. MarketSmart also offers dedicated customer success management to assist nonprofits in interpreting data and enhancing their fundraising strategies. It serves nonprofit organizations seeking to improve their fundraising outcomes and provides a complimentary Opportunity Analysis to assess potential returns on investment.

Basic Information

Contact Details

• Phone: +1 301-289-3670
• Website: imarketsmart.com
• LinkedIn: linkedin.com/company/marketsmart

Key Focus Areas & Initiatives

• marketing
• fundraising
• research
• project management
• strategic marketing
• major gift fundrasing
• planned giving
• interactive marketing
• web design
• direct marketing
• planned giving websites
• planned giving marketing
• lead generation
• advertising
• capital campaign
• software
• digital fundraising
• advertising services
• b2b
• pipeline management
• supporter interest signals
• supporter qualification
• grantmaking and giving services
• donor-driven system
• supporter prioritization
• digital body language
• nonprofit organization management
• donor engagement
• supporter signals
• supporter data analysis
• fundraising automation
• supporter self-qualification
• mid-level donor engagement
• supporter nurturing
• supporter behavior analysis
• automated engagement
• supporter data
• supporter self-assessment
• supporter segmentation
• supporter engagement tools
• supporter signals analysis
• supporter feedback surveys
• supporter feedback
• supporter online behavior
• supporter journey mapping
• email automation
• supporter relationship building
• philanthropy
• supporter feedback loops
• legacy gift fundraising
• roi guarantee
• supporter journey
• supporter engagement automation
• services
• microsites
• major gift prospecting
• supporter readiness assessment
• fundraising services
• supporter insights
• supporter online activity
• online engagement tracking
• supporter communication
• non-profit
• fund-raising
• productivity
• sales
• information technology & services

Technologies Used

• AI
• Amazon SES
• ClickFunnels
• CloudFlare
• Gmail
• Google Apps
• Google Font API
• Google Tag Manager
• Hubspot
• Mailchimp Mandrill
• Mobile Friendly
• Rackspace MailGun
• React
• Remote
• Route 53
• WP Engine
• WordPress.org

Affiliated Organizations & Regional Branches