Madison World

Overview

Madison World is a leading communication and advertising agency in India, established in 1988 and led by Chairman and Managing Director Sam Balsara. With a team of over 1,000 professionals, the agency operates in major cities including Mumbai, Delhi, Bengaluru, Chennai, Kolkata, and Hyderabad.

The company provides a wide range of services, including media planning and buying across various channels, advertising and creative solutions, public relations, digital marketing, outdoor advertising, sports and entertainment marketing, business analytics, and event activation. Madison World serves a prestigious client base, including well-known brands like Godrej, Marico, and Samsung. The agency is recognized for its client-centric approach and aims to simplify the media landscape to drive sustainable growth for advertisers. Its headquarters, Madison House in Mumbai, is designed to encourage creativity and collaboration.

Basic Information

Contact Details

• Phone: +91 22 6640 1500
• Website: madisonindia.com
• LinkedIn: linkedin.com/company/madisonworld

Key Focus Areas & Initiatives

• advertising
• media
• business analytics
• digital
• rural
• outdoor
• activation
• events
• retail
• public relations
• entertainment
• sports management
• digital marketing
• creativity
• ooh
• advertising services
• media strategy
• media solutions
• media integration
• media impact evaluation tools
• media planning
• media effectiveness
• media planning tools
• sports marketing
• brand strategy
• media analytics
• campaign analytics
• media data management
• media optimization
• media buying
• media agency
• media impact evaluation
• digital media
• digital advertising
• digital campaigns
• media impact
• media optimization tools
• media measurement platforms
• media effectiveness analytics
• media analytics platforms
• performance marketing
• media effectiveness tools
• media measurement tools
• media campaign management
• campaign management
• advertising campaigns
• media buying platforms
• media impact reporting
• media impact analysis
• media performance
• media data analytics
• outdoor advertising
• media performance optimization
• media innovation
• media impact dashboards
• advertising agency
• integrated marketing
• media campaign analytics
• client servicing
• media planning software
• data insights
• media execution
• media campaign optimization
• digital media strategy
• ad placement
• media impact measurement
• media buying software
• media planning and buying
• media performance tracking
• media impact measurement platforms
• media channels
• advertising and marketing
• creative campaigns
• data-driven insights
• media analytics tools
• media impact measurement tools
• influencer marketing
• media performance analytics
• media technology
• brand building
• media effectiveness measurement
• media impact reporting tools
• creative solutions
• strategic planning
• media analytics solutions
• media performance metrics
• media effectiveness dashboards
• b2b
• b2c
• e-commerce
• d2c
• consulting
• services
• innovation
• social media marketing
• customer engagement
• content marketing
• market research
• website development
• search engine optimization
• analytics
• campaign optimization
• digital transformation
• customer experience
• information technology & services
• marketing & advertising
• marketing
• public relations & communications
• consumer internet
• consumers
• internet
• web development
• seo
• search marketing

Technologies Used

• AI
• ASP.NET
• DigitalOcean
• Google Analytics
• Google Tag Manager
• Media.net
• Microsoft Office 365
• Microsoft-IIS
• Mobile Friendly
• Nginx
• Outlook
• YouTube
• reCAPTCHA

Affiliated Organizations & Regional Branches

• BrandcomPR
• Integrated Brand Communication Private Limited
• Brandcomm
• HiveMinds
• Crows Nest