LYS Beauty

Overview

LYS Beauty is a Black-owned clean cosmetics company founded in 2021 by Tisha Thompson and based in Atlanta. It is notable for being the first Black-owned clean beauty brand available at Sephora, both online and in stores. The brand's mission is to enhance inclusivity in the clean beauty category by offering a range of universal shades and high-performance products tailored to diverse skin tones and types.

The product lineup includes a variety of makeup items such as foundations, primers, blushes, bronzers, setting powders, mascaras, eyeshadows, lipsticks, and makeup brushes. All products are priced under $30 and feature skin-loving ingredients like turmeric, avocado oil, and hyaluronic acid. The brand targets a wide customer base, focusing on accessibility and representation, and has gained popularity through its presence in Sephora and on platforms like TikTok Shop. Emphasizing self-love and empowerment, these values are reflected in both the brand's name and product offerings.

Basic Information

Industry	health, wellness & fitness
Revenue	10.3M
Headquarters	2240 Brandon Rd, Atlanta, GA 30337, United States

Contact Details

Phone: +1 801-532-4232
Website: lysbeauty.com
LinkedIn: linkedin.com/company/lysbeauty

Key Focus Areas & Initiatives

Personal care product manufacturing
Inclusive beauty movement
Beauty products
Sustainable packaging
High-performance products
Black-owned brand
Vegan cosmetics
Beauty empowerment
FSC-certified packaging
Formulation with ashwagandha
Clean beauty
Recycled materials
Formulation with turmeric
Multicultural skin tones
Self-love
Skincare-infused makeup
Formulation with hyaluronic acid
Plant-powered ingredients
Antioxidant protection
Self-acceptance
Skin-loving ingredients
Skincare
Self-love movement
Multi-use brushes
E-commerce
Inclusive makeup
Makeup
Skin tone correction
Vegan formulas
Hydrating concealer
Skincare-infused formulas
Affordable luxury
Vegan lip gloss
Inclusive shades
Cosmetics
Beauty for all skin types
Inclusive color cosmetics
Easy-to-use products
Skin-stress combat
High-performance cosmetics
Clean standards
Multicultural beauty
Cruelty-free
Glowing skin finish
Cruelty-free practices
B2C
D2C
Retail
Health, wellness & fitness
Consumer internet
Consumers
Internet
Information technology & services
Beauty
Apparel & fashion

Technologies Used

Adobe Media Optimizer
Cedexis Radar
DoubleClick
DoubleClick Conversion
Facebook Custom Audiences
Facebook Login (Connect)
Facebook Widget
FedEx
Google AdWords Conversion
Google Analytics
Google Dynamic Remarketing
Google Font API
Google Tag Manager
Klaviyo
Mobile Friendly
Outlook
Render
Shopify
Shopify Plus
TikTok
Vimeo
YouTube
accessiBe

LYS Beauty | Company Profile