LYS Beauty

Overview

LYS Beauty is a Black-owned clean cosmetics company founded in 2021 by Tisha Thompson and based in Atlanta. It is notable for being the first Black-owned clean beauty brand available at Sephora, both online and in stores. The brand's mission is to enhance inclusivity in the clean beauty category by offering a range of universal shades and high-performance products tailored to diverse skin tones and types.

The product lineup includes a variety of makeup items such as foundations, primers, blushes, bronzers, setting powders, mascaras, eyeshadows, lipsticks, and makeup brushes. All products are priced under $30 and feature skin-loving ingredients like turmeric, avocado oil, and hyaluronic acid. The brand targets a wide customer base, focusing on accessibility and representation, and has gained popularity through its presence in Sephora and on platforms like TikTok Shop. Emphasizing self-love and empowerment, these values are reflected in both the brand's name and product offerings.

Basic Information

Contact Details

• Phone: +1 801-532-4232
• Website: lysbeauty.com
• LinkedIn: linkedin.com/company/lysbeauty

Key Focus Areas & Initiatives

• Personal care product manufacturing
• Inclusive beauty movement
• Beauty products
• Sustainable packaging
• High-performance products
• Black-owned brand
• Vegan cosmetics
• Beauty empowerment
• FSC-certified packaging
• Formulation with ashwagandha
• Clean beauty
• Recycled materials
• Formulation with turmeric
• Multicultural skin tones
• Self-love
• Skincare-infused makeup
• Formulation with hyaluronic acid
• Plant-powered ingredients
• Antioxidant protection
• Self-acceptance
• Skin-loving ingredients
• Skincare
• Self-love movement
• Multi-use brushes
• E-commerce
• Inclusive makeup
• Makeup
• Skin tone correction
• Vegan formulas
• Hydrating concealer
• Skincare-infused formulas
• Affordable luxury
• Vegan lip gloss
• Inclusive shades
• Cosmetics
• Beauty for all skin types
• Inclusive color cosmetics
• Easy-to-use products
• Skin-stress combat
• High-performance cosmetics
• Clean standards
• Multicultural beauty
• Cruelty-free
• Glowing skin finish
• Cruelty-free practices
• B2C
• D2C
• Retail
• Health, wellness & fitness
• Consumer internet
• Consumers
• Internet
• Information technology & services
• Beauty
• Apparel & fashion

Technologies Used

• Adobe Media Optimizer
• Cedexis Radar
• DoubleClick
• DoubleClick Conversion
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• FedEx
• Google AdWords Conversion
• Google Analytics
• Google Dynamic Remarketing
• Google Font API
• Google Tag Manager
• Klaviyo
• Mobile Friendly
• Outlook
• Render
• Shopify
• Shopify Plus
• TikTok
• Vimeo
• YouTube
• accessiBe

Affiliated Organizations & Regional Branches