LYS Beauty | Company Profile - Revenue, Headcount, Tech Stack, Contacts

LYS Beauty is a Black-owned clean cosmetics company founded in 2021 by Tisha Thompson and based in Atlanta. It is notable for being the first Black-owned clean beauty brand available at Sephora, both online and in stores. The brand's mission is to enhance inclusivity in the clean beauty category by offering a range of universal shades and high-performance products tailored to diverse skin tones and types.

The product lineup includes a variety of makeup items such as foundations, primers, blushes, bronzers, setting powders, mascaras, eyeshadows, lipsticks, and makeup brushes. All products are priced under $30 and feature skin-loving ingredients like turmeric, avocado oil, and hyaluronic acid. The brand targets a wide customer base, focusing on accessibility and representation, and has gained popularity through its presence in Sephora and on platforms like TikTok Shop. Emphasizing self-love and empowerment, these values are reflected in both the brand's name and product offerings.