LPL Financial

Overview

LPL Financial is a leading financial services company established in 1989 through the merger of two brokerage firms. It operates as an independent broker-dealer network, providing a wide range of financial services and solutions to independent financial advisors, institutions, and their clients.

The company offers personalized investment advice, financial planning, wealth management, banking and lending solutions, and insurance services. Its technology platforms support proposal generation, portfolio analytics, and investment modeling, enhanced by the acquisition of AdvisoryWorld in 2018. LPL Financial serves a diverse customer base, enabling financial professionals to deliver tailored advice and investment solutions for retirement planning, wealth accumulation, and risk management. Through strategic acquisitions, such as the purchase of National Planning Holdings, Inc. in 2017, the organization has expanded its reach, integrating several independent broker-dealer firms into its network and maintaining a commitment to supporting independent advisors.

Basic Information

Contact Details

• Phone: +1 800-877-7210
• Website: lpl.com
• LinkedIn: linkedin.com/company/lpl-financial

Key Focus Areas & Initiatives

• Independent broker-dealer services
• Institution services
• Personalized investment advice
• Financial planning software
• Regulatory compliance solutions
• Portfolio construction & analytics
• Wealth management tools
• Client reporting tools
• Advisory technology platforms
• Retirement planning & strategies
• Risk management
• Digital advisory platforms
• Client engagement solutions
• Regulatory oversight & support
• Technology innovation
• Investment research platforms
• Portfolio optimization
• Compliance management
• Digital client experience enhancement
• Asset management tools

Technologies Used

• Atlassian Cloud
• Autotask
• Centro
• CloudFlare Hosting
• DemandBase
• Drupal
• Figma
• Microsoft Office 365
• SignalR
• Workday
• accessiBe

Affiliated Organizations & Regional Branches

• WESTOWN FINANCIAL LLC
• Commonwealth Financial Network
• AdvisoryWorld Financial Technology
• Commonwealth Builders, LLC
• Scott R. Michalek, LPL Financial
• Allen & Company LLC.
• E.K. Riley Investments, LLC
• Financial Resources Group Investment Services, LLC
• Concord Capital Partners
• Blaze Portfolio
• Snider, Fuller and Associates
• Libra Asset Management
• The Investment Center, Inc.