Lopez Negrete Communications

Overview

The largest independent, Hispanic-owned full-service advertising and marketing agency in the United States, with headquarters in Houston, Texas, and an additional office in Los Angeles, California. Founded in 1985 by Alex and Cathy López Negrete, the agency specializes in connecting corporations with the Hispanic consumer segment, which has significant buying power and homeownership growth in the U.S.

The agency provides a wide range of services, including strategic business planning, research, creative production, media planning and buying, digital marketing, public relations, and promotions. Their integrated approach allows for the delivery of effective marketing programs that are culturally relevant and measurable. The team has worked with major brands including Walmart, Microsoft, and McDonald’s, focusing on authentic engagement with the Hispanic market and earning various accolades for its industry leadership.

Basic Information

Contact Details

• Phone: +1 713-877-8777
• Website: lopeznegrete.com
• LinkedIn: linkedin.com/company/lopez-negrete-communications
• Twitter: twitter.com/lopeznegrete
• Facebook: facebook.com/LopezNegreteCommunications

Key Focus Areas & Initiatives

• Promotions
• Event
• Guerilla marketing & direct response marketing
• CRM
• Advertising services
• Content strategy
• Influencer network
• Hispanic heritage campaigns
• Campaign management
• Cultural insights
• Multichannel marketing
• Hispanic advertising
• Influencer marketing
• Cultural relevance
• Social media strategy
• Data-driven marketing
• Community engagement
• Diversity and inclusion
• Targeted advertising
• Cultural intelligence
• Bilingual campaigns
• Media planning and buying
• Latino content creators
• Consumer insights
• Bicultural brand strategy
• Bicultural consumer insights
• Hispanic market analytics
• Influencer management
• Digital marketing
• Latino brand ambassadors
• Multicultural campaigns
• Public relations
• Creative awards
• Hispanic community marketing
• Market research
• Hispanic influencer platform
• Bilingual content
• Content creation
• Advertising & marketing
• Brand trust
• Latino influencer network
• Cultural storytelling
• Social media influencers
• Experiential marketing
• Brand engagement
• Media & communications
• Hispanic digital marketing
• Bicultural marketing
• B2C
• Government
• Services
• Retail
• Advertising agencies
• Sales
• Enterprise software
• Enterprises
• Computer software
• Information technology & services
• B2B
• Marketing & advertising
• Marketing
• Public relations & communications

Technologies Used

• AI
• Amazon AWS
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Google Analytics
• Google Tag Manager
• Microsoft Azure
• Microsoft Office 365
• Mobile Friendly
• Outlook
• Remote
• SharpSpring
• Vimeo
• reCAPTCHA