Kmart Australia Limited

Overview

Kmart Australia Limited is a prominent retail company established in 1969, with its first store opening in Burwood East, Victoria. It operates over 300 stores across Australia and New Zealand, serving millions of customers. As part of the Kmart Group, which includes Target Australia, it is owned by the large Australian conglomerate Wesfarmers.

The company focuses on providing an affordable lifestyle by offering a wide range of everyday products, including homewares, children’s products, apparel, and general merchandise. Over 80% of its products are designed and manufactured in-house, allowing for direct sourcing in volume and cost savings for customers. Kmart emphasizes value and convenience for families and everyday shoppers, continuously innovating store formats and experiences while maintaining its commitment to low prices on essential items.

Basic Information

Contact Details

• Phone: +61 3 9829 4111
• Website: kmart.com.au
• LinkedIn: linkedin.com/company/kmart-australia-limited

Key Focus Areas & Initiatives

• womens apparel
• mens apparel
• childrens apparel
• footwear
• homewares
• entertainment
• toys
• sporting goods
• camping
• fishing
• automotive
• garden
• outdoor living
• health
• beauty
• food
• confectionary
• seasonal
• seasonal products
• retail marketing
• customer engagement
• clothing
• department stores
• retail chain
• market segmentation
• affordable lifestyle
• retail customer loyalty programs
• digital retail
• retail services
• brand trust
• store network
• customer satisfaction
• digital sales
• customer experience
• e-commerce
• department store
• online platform
• retail customer retention
• retail product diversity
• retail technology
• low prices for life
• family shopping
• multichannel retail
• product assortment
• loyalty programs
• retail sales growth
• product range
• discount store
• value retail
• retail market share
• growth in retail
• market growth
• store expansion
• market penetration
• retail strategy
• customer loyalty
• electronics
• retail store management
• retail digitalization
• retail online presence
• community presence
• affordable prices
• product categories
• low prices
• discount retail
• market leader
• retail brand recognition
• furniture
• retail innovation
• retail logistics
• retail analytics
• discount department store
• consumer goods
• growth strategy
• retail supply chain
• retail community impact
• home improvement retail
• retail innovation strategies
• multichannel retailing
• affordable fashion
• customer service
• value shopping
• online shopping
• community retail
• retail operations
• digital transformation
• b2c
• beauty products
• home decor
• textiles
• activewear
• smart home
• personal care
• apparel
• cosmetics
• shoes
• consumers
• consumer internet
• internet
• information technology & services
• enterprise software
• enterprises
• computer software
• b2b
• computer hardware
• hardware
• internet of things
• fashion
• shopping

Technologies Used

• Adobe Media Optimizer
• Atlassian Cloud
• Bing Ads
• Bootstrap Framework
• CSC Corporate Domains
• Cedexis Radar
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• Facebook Custom Audiences
• Facebook Like Button
• Facebook Login (Connect)
• Facebook Widget
• Flashtalking
• Google AdSense
• Google AdWords Conversion
• Google Analytics
• Google Dynamic Remarketing
• Google Font API
• Google Maps
• Google Maps (Non Paid Users)
• Google Places
• Google Play
• Google Plus
• Google Tag Manager
• IBM Websphere
• Microsoft Office 365
• Mobile Friendly
• New Relic
• Optimizely
• Paypal
• SuccessFactors (SAP)
• Tealium
• UPS
• Vimeo
• Yotpo
• YouTube

Affiliated Organizations & Regional Branches

• Target Australia