Kellogg Company | Company Profile
Contact Information
Industry & Market
Company Metrics
Funding Information
Headcount Distribution
By Department
Department Breakdown
Technology Stack
Analytics & Tracking
Social & Marketing
Video & Media
Email & Communication
Keywords & Focus Areas
Kellogg Company
Overview
The Kellogg Company, known as Kellogg's, is a prominent American food manufacturer founded in 1906 in Battle Creek, Michigan. It began with the invention of corn flakes by W.K. Kellogg and his brother Dr. John Harvey Kellogg, aimed at providing nutritious breakfast options. Today, the organization specializes in breakfast cereals and has expanded to include a variety of convenience foods such as snacks, crackers, and frozen foods. Iconic brands include Corn Flakes, Rice Krispies, and Special K.
Products are distributed in approximately 180 countries, targeting families, children, and health-conscious consumers. Kellogg's emphasizes better-for-you options that promote healthier lifestyles. In addition to product innovation, the company is committed to social responsibility, focusing on nutrition, community support, and environmental sustainability. It continues to uphold its founder's values by providing nutritious foods and fostering social connectivity.
Basic Information
| Industry | Mechanical or industrial engineering |
|---|---|
| Founded | 1906 |
| Revenue | $13.1B |
| Headquarters | 1 Kellogg Square, Battle Creek, Michigan 49017, United States |
| Alexa Ranking | 364670 |
| Parent Organization | Mars |
Contact Details
- Phone: +1 800-962-1413
- Website: kelloggs.com
- LinkedIn: linkedin.com/company/kellogg-company
Key Focus Areas & Initiatives
- Cereal
- Convenience foods
- Snacks
- CPG
- FMCG
- Food
- Beverage
- Marketing
- Manufacturing
- Sales
- Brand management
- Supply chain
- Nutrition research
- Plant-based products
- Health-conscious consumers
- Retail
- Wellness
- Diverse product range
- Dietary health
- B2C
- Digital marketing
- Fortified foods
- Plant-based foods
- Food innovation
- Consumer health
- Vegetarian foods
- Snack foods
- Vegetarian snacks
- Supply chain management
- Dietary preferences
- Food safety standards
- Food manufacturing
- Consumer goods
- Product innovation
- Product development
- Food science technology
- Market expansion
- E-commerce
- Breakfast cereals
- Food industry
- Food science
- Fortune 500
- High-fiber cereals
- Nutrition
- Brand portfolio
- Food industry innovation
- Fortified breakfast foods
- Consumer health trends
- Global food brands
- Cereal products
- Nutrition science
- Iconic food brands
- Global distribution
- Breakfast cereal manufacturing
- Food products
- Breakfast foods
- Healthy eating
- Ingredient sourcing
- Packaging design
- Nutritional value
- Consumer preferences
- Market segmentation
- Ingredient transparency
- Meal solutions
- Cereal recipes
- Snack options
- Premium products
- Sustainable sourcing
- Food quality
- Dietary restrictions
- Cross-platform marketing
- Advertising strategies
- Retailer partnerships
- New product development
- Consumer engagement
- Brand loyalty
- Food safety
- Promotional campaigns
- Merchandising
- Market analysis
- Category management
- Sales performance
- Food trends
- Nutrition education
- Food service
- Property licensing
- Social media presence
- Community outreach
- Brand diversification
- Taste tests
- Customer feedback
- Market positioning
- Distribution
Technologies Used
- AddThis
- Adobe CQ
- Akamai
- Amazon AWS
- Apache
- CSC Corporate Domains
- DoubleClick
- DoubleClick Conversion
- Facebook Custom Audiences
- Facebook Login (Connect)
- Facebook Widget
- Google AdWords Conversion
- Google Analytics
- Google Dynamic Remarketing
- Google Tag Manager
- Mapbox
- Microsoft Office 365
- Mobile Friendly
- Outlook
- Remote
- YouTube
Community
