Kantar | Company Profile - Revenue, Headcount, Tech Stack, Contacts
Kantar is a global market research and consulting company based in London, specializing in AI-native marketing data and consumer behavior analysis.
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Overview
Kantar is a global market research and consulting company based in London, specializing in AI-native marketing data and consumer behavior analysis. Founded in the early 1990s as part of WPP, the company has grown through various acquisitions of firms such as Millward Brown and Taylor Nelson Sofres. Operating in over 90 markets, Kantar serves a diverse client base, including more than half of the Fortune Top 500 companies.
The organization offers a comprehensive suite of services, ranging from analytics and consulting to market research. Their expertise includes advertising effectiveness, audience measurement, brand strategy, and consumer experience management. Leveraging advanced analytics and AI-driven insights, Kantar helps businesses track consumer behavior, predict market trends, and develop highly effective marketing strategies. Their commitment to understanding market dynamics has positioned the company as a leader in marketing data and analytics.
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