Kantar

Overview

Kantar is a global market research and consulting company based in London, specializing in AI-native marketing data and consumer behavior analysis. Founded in the early 1990s as part of WPP, the company has grown through various acquisitions of firms such as Millward Brown and Taylor Nelson Sofres. Operating in over 90 markets, Kantar serves a diverse client base, including more than half of the Fortune Top 500 companies.

The organization offers a comprehensive suite of services, ranging from analytics and consulting to market research. Their expertise includes advertising effectiveness, audience measurement, brand strategy, and consumer experience management. Leveraging advanced analytics and AI-driven insights, Kantar helps businesses track consumer behavior, predict market trends, and develop highly effective marketing strategies. Their commitment to understanding market dynamics has positioned the company as a leader in marketing data and analytics.

Basic Information

Contact Details

• Phone: +44 20 7076 9000
• Website: kantar.com
• LinkedIn: linkedin.com/company/kantar

Key Focus Areas & Initiatives

• Market research
• Consulting
• Insights
• Analytics
• Health research
• Polling
• Surveys
• Brand tracking
• Media effectiveness
• Audience measurement
• Brand strategy
• Customer experience
• Innovation
• Qualitative research
• Customer journey
• Brand strategy development
• Innovation testing
• Consumer search data
• Market insights
• Brand impact
• Advertising
• Creative testing
• Ad effectiveness prediction
• Product innovation testing
• Market studies
• Product concept evaluation
• Brand impact analysis
• E-commerce
• Launch performance
• Brand consulting
• Campaign measurement
• AI-powered insights
• Brand positioning
• In-market testing
• Brand equity
• Creative effectiveness
• Digital search analysis
• Campaign optimization
• Brand health
• Digital marketing
• Sustainability
• Public opinion
• Data-driven decisions
• Data analytics
• Campaign optimization tools
• Social media analytics
• Packaging testing
• Brand valuation
• Public opinion research
• Global markets
• Product development
• Growth strategies
• Media planning
• Virtual store solutions
• Media mix modeling
• Consumer insights
• Consumer behavior
• Product innovation
• Creative optimization
• Market intelligence
• Brand guidance
• Marketplace platform
• Launch performance analysis
• Advertising effectiveness
• Marketing research and public opinion polling
• Category management
• Packaging optimization
• Consumer behavior analysis
• Marketplace research platform
• Retail
• Survey solutions
• Brand equity measurement
• Social media monitoring
• Business consulting
• Media measurement
• Sustainability insights
• Brand growth
• Business intelligence
• Media effectiveness measurement
• Ad testing
• Shopper behaviour
• Campaign performance
• ROI tracking
• Agile research
• Industry trends
• Consumer profiles
• Media strategies
• Market trends
• Customer loyalty
• Longitudinal studies
• Brand health tracking
• Competitive analysis
• Contextual advertising
• Sales performance
• Campaign optimisation
• Brand architecture
• Emotion in advertising
• First-party data
• Cultural insights
• Market segmentation
• Sociodemographic factors
• Retail analytics
• Global insights
• Information technology & services
• Management consulting
• Consumer internet
• Internet
• Marketing & advertising
• Environmental services
• Renewables & environment

Technologies Used

• ANGEL LMS
• ASP.NET
• AWS Application Load Balancer
• AWS Trusted Advisor
• Adform
• Adobe Media Optimizer
• Akamai
• Akamai CDN Solutions
• Amazon Associates
• Amazon SES
• Apache
• Applied TAM
• Atlassian Cloud
• Avature
• Azure Linux Virtual Machines
• Azure Quantum
• Backbone JS Library
• Bing Ads
• Bootstrap Framework
• Cedexis Radar
• Confluence
• Coupa
• Deltek Maconomy
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• Eventbrite
• Facebook
• Fastapi
• Freshdesk
• Fusioncharts JS Library
• GoToWebinar
• Google
• Google AdSense
• Google AdWords Conversion
• Google Analytics
• Google Dynamic Remarketing
• Google Font API
• Google Maps
• Google Play
• Google Tag Manager
• Hotjar
• Hubspot
• IBM ILOG CPLEX Optimization Studio
• IBM SPSS Modeler
• Infobip
• Infoblox DHCP
• Linkedin Marketing Solutions
• LiveRamp Match Partners
• Metabase
• Microsoft Active Directory Federation Services
• Microsoft Advanced Group Policy Management
• Microsoft Application Insights
• Microsoft Azure Hosting
• Microsoft Azure Monitor
• Microsoft Excel
• Microsoft Hyper-V Server
• Microsoft Office
• Microsoft Office 365
• Microsoft Power Automate
• Microsoft Power BI
• Microsoft PowerPoint
• Microsoft PowerShell
• Microsoft Windows Server 2012
• Microsoft-IIS
• Mobile Friendly
• Mode
• Multilingual
• NTENT
• Netflix
• Nutanix Beam
• ON24
• Outlook
• Pardot
• Power Query
• PowerBI Tiles
• Python
• REST
• React Redux
• Ruby On Rails
• SAP Logistics Execution
• SQL
• Salesforce
• Salesforce CRM Analytics
• ServiceNow
• SharePoint
• Shutterstock
• Slack
• Toolkit
• TypeScript
• Vimeo
• WebOffice
• Webex
• WhatsApp
• WordPress.org
• Workday
• Workday HCM
• Workday Recruit
• YouTube
• Zendesk
• Zendesk Explore

Affiliated Organizations & Regional Branches

• NIPO
• SIRIUS Marketing and Social Research Ltd.
• Norsk Gallup Institutt AS
• Kauza ApS: kauza.dk
• Kantar Media Vietnam
• Numerator
• BSG
• Qmee | Part of Kantar Group
• Colaboradores Kantar Worldpanel
• Mavens of London
• Kantar New Zealand, formerly known as Colmar Brunton
• MeMo² a Kantar company
• KANTAR Info Research Austria
• Worldpanel
• Mash