Interpublic Group (IPG)

Overview

The Interpublic Group of Companies, Inc. (IPG) is a prominent global advertising and marketing services holding company based in New York City. Established in 1930, IPG operates as one of the "Big Four" agency companies, managing over 90 operating units and five major agency networks, including FCB, McCann Worldgroup, and MullenLowe Group.

IPG offers a wide range of marketing and communication services. These include integrated advertising campaigns, media planning and buying through IPG Mediabrands, public relations, digital marketing, and experiential marketing. The company focuses on delivering data-driven and creative solutions that connect with consumers, emphasizing ethical business practices and fostering inclusivity and diversity. IPG maintains a strong presence in the United States and is expanding in Latin America and Europe, serving a diverse clientele across various industries.

Basic Information

Contact Details

• Phone: +1 212-704-1200
• Website: interpublic.com
• LinkedIn: linkedin.com/company/ipg

Key Focus Areas & Initiatives

• Advertising
• Marketing
• Public relations
• Consumer internet
• Internet
• Information technology
• Consumer discretionary
• Advertising services
• Campaign analytics
• Creative data integration
• Data-driven storytelling
• Storytelling in brand building
• Audience engagement platforms
• Content creation
• Creative solutions
• Media innovation
• Brand positioning
• Data analytics
• Customer insights
• Data-powered creative
• Market segmentation
• Brand development
• Market innovation
• Media strategy
• Advertising and marketing
• Campaign management
• Social media marketing
• Client partnerships
• Creative data storytelling
• Advertising campaigns
• Media measurement
• Performance analytics
• Programmatic media
• Storytelling
• Digital campaign optimization
• Customer data platforms
• Audience insights technology
• Digital media strategy
• Customer journey mapping
• Audience intelligence
• Digital storytelling
• Media buying platforms
• Cross-channel marketing
• Digital storytelling technology
• Integrated marketing
• Audience segmentation
• Digital marketing transformation
• Personalized marketing
• Specialty marketing
• Performance marketing
• Client services
• Multisensory marketing
• Multichannel campaigns
• Media planning and buying
• Digital content creation
• Storytelling in advertising
• Consumer engagement
• Personalized consumer experiences
• Market research
• Content marketing
• Performance-driven campaigns
• Audience engagement analytics
• Digital storytelling platforms
• Media planning
• Media and communications
• Multichannel engagement
• Multichannel storytelling
• Media technology
• Personalized ad experiences
• Search engine marketing
• Interactive campaigns
• Media buying
• Media performance tracking
• Global marketing
• Human-centered marketing
• Brand storytelling
• Digital content strategy
• Brand communication
• Digital audience targeting
• Programmatic advertising
• Digital marketing
• Personalization engines
• Audience intelligence platforms
• Consumer insights
• Audience analytics tools
• Media optimization
• Integrated media solutions
• Media analytics
• Brand strategy
• Audience targeting
• Marketing automation
• Digital transformation
• Digital storytelling tools
• Data-driven marketing
• Digital campaign management
• Consumer behavior analysis
• B2C
• E-commerce
• D2C
• Services
• Retail
• Advertising agencies
• Marketing services
• Operational efficiency
• Consumer goods
• Technology
• Automotive
• Healthcare
• Entertainment
• Financial services
• Customer engagement
• Cloud solutions
• Data management
• Customer journey
• Influencer marketing
• Analytics
• Customer experience
• Consumers
• Information technology & services
• Public relations & communications
• SEM
• SaaS
• Computer software
• Enterprise software
• Enterprises
• B2B
• Health care
• Health, wellness & fitness
• Hospital & health care
• Cloud computing

Technologies Used

• Android
• Atlassian Cloud
• Deel
• Drupal
• Figma
• Microsoft Office 365
• MongoDB
• OneTrust
• Remote
• Zendesk

Affiliated Organizations & Regional Branches

• Carmichael Lynch
• Acxiom
• FCB Amsterdam
• Initiative Wien
• MullenLowe Lintas Group
• Orion Worldwide
• Jack Morton Worldwide
• Weber Shandwick
• Initiative
• Acxiom Salesforce Practice (formerly RafterOne)
• Jay Advertising
• True North Communications
• KINESSO
• Mullen Lowe KE
• FutureBrand
• FCB Brasil
• KINESSO UK&I
• MullenLowe Brasil
• Initiative Danmark
• Campbell Ewald
• The Martin Agency
• IPG Mediabrands
• RapportWW
• McCann Worldgroup
• Cassidy & Associates
• Pursway
• CompassPoint Media
• Gotham
• DLKW Lowe Limited
• Intelligence Node
• Momentum Worldwide
• Golin MENA
• Deutsch
• FCB Global