Instagram | Company Profile
Contact Information
Industry & Market
Company Metrics
Funding Information
Headcount Distribution
By Department
Department Breakdown
Technology Stack
Social & Marketing
Keywords & Focus Areas
Overview
Instagram is a popular social media platform focused on photo and video sharing. Co-founded by Kevin Systrom and Mike Krieger, it launched in October 2010 and has grown to over two billion monthly active users by 2022. Instagram is owned by Meta Platforms, Inc., the parent company of Facebook.
The platform allows users to upload photos and videos, apply filters, and share content with followers or the public. Key features include Stories for temporary posts, Reels for short-form videos, IGTV for longer videos, and a direct messaging service. Instagram also integrates e-commerce capabilities, enabling businesses to showcase products and allowing users to shop directly through the app. Additionally, it offers targeted advertising solutions for businesses to reach specific audiences through sponsored content. Instagram serves a diverse user base, including individuals, influencers, content creators, and businesses, making it a vital tool for digital marketing and brand engagement.
Basic Information
| Industry | information technology & services |
|---|---|
| Founded | 2010 |
| Revenue | 66.9B |
| Headquarters | 181 South Park Street, San Francisco, California, United States |
| Parent Organization | Meta |
| Alexa Ranking | 19 |
Contact Details
- Website: instagram.com
- LinkedIn: linkedin.com/company/instagram
Key Focus Areas & Initiatives
- e-commerce
- fashion
- 3d printing
- jewelry
- consumer internet
- printing
- internet
- hardware
- information technology
- software development
- direct messaging
- analytics
- content algorithms
- platform analytics tools
- global reach
- user community growth
- visual content creation
- e-commerce tools
- personalized feeds
- brand marketing
- platform updates
- igtv
- digital marketing
- multimedia content formats
- user experience
- storytelling tools
- content personalization
- content monetization
- influencer marketing tools
- short video trends
- digital content ecosystem
- influencer marketing
- platform scalability
- video sharing
- user community management
- advertising platform
- content moderation tools
- content discovery
- advertising targeting
- user interaction
- mobile app
- filters and effects
- content moderation
- user data
- brand awareness
- platform features
- video editing tools
- web search portals, libraries, archives, and other information services
- content monetization strategies
- personalized content
- online presence
- content creation
- algorithmic content
- e-commerce integration
- platform safety
- visual storytelling
- reels
- private messaging
- brand promotion
- photo editing
- content formats
- social networking
- content personalization algorithms
- social content ecosystem
- personalized content feeds
- targeted advertising
- user security tools
- user community
- user engagement
- platform innovation
- user-generated content
- platform analytics
- user engagement tools
- influencer partnerships
- social media marketing
- meta platforms
- shopping features
- multimedia content
- platform infrastructure
- content discovery algorithms
- story features
- social media
- digital advertising
- short-form video
- photo sharing
- user-generated content platforms
- content ecosystem
- social influence
- video content
- visual content
- cross-platform access
- platform safety features
- platform security
- platform security tools
- filters and editing
- cross-platform content sharing
- b2c
- consumer products & retail
- consumers
- marketing & advertising
- enterprise software
- enterprises
- computer software
- b2b
- ux
- photography
Technologies Used
- Adform
- Adition Technologies - Advertisers
- AppNexus
- Atlas by Facebook
- DoubleClick
- IgnitionOne
- Kenshoo
- Microsoft Office 365
- Mobile Friendly
- Qualtrics
- Sizmek (MediaMind)
Community
