idealo internet GmbH

Overview

idealo internet GmbH is a German company founded in 2000 and based in Berlin. It specializes in online price comparison services and operates one of Europe's leading price comparison portals. The platform allows users to compare prices on a wide range of products from numerous online shops, processing over 4.5 billion offer imports daily and providing access to more than 560 million product offers from around 50,000 merchants.

The core service is a robust price comparison platform that combines automated systems with human quality control to ensure accurate product matching. Consumers can compare prices, read ratings, and view user opinions to make informed purchasing decisions. The company serves customers primarily in Germany and operates localized versions in Austria, the UK, Spain, Italy, and France, supporting multiple languages. It additionally offers e-commerce services aimed at driving merchant traffic and supporting online sales growth.

Basic Information

Contact Details

• Phone: +49 30 56838370
• Website: idealo.com
• LinkedIn: linkedin.com/company/idealo-internet-gmbh

Key Focus Areas & Initiatives

• Price comparison services
• Metasearch
• PPC marketing
• Shopping directory
• Ecommerce and online retail support
• SEO and online marketing
• Product comparison and pricing
• CRM and customer engagement
• Software development
• Digital marketing
• Real-time data updates
• User experience optimization
• European market focus
• Price transparency tools
• Internet services
• Travel price comparison
• Consumer electronics comparison
• Online marketplaces
• Product matching algorithms
• Marketplace optimization
• Product offer database management
• Data quality assurance
• Merchant support and onboarding
• Multi-language support
• Online shop integration
• Customer decision support
• Cross-border price comparison
• User personalization
• Digital advertising revenue
• Market analytics and growth strategies
• Price comparison API
• E-commerce marketplace
• Consumer data privacy
• Performance marketing

Technologies Used

• 33Across
• Adform
• Adobe Media Optimizer
• Akamai
• Amazon AWS
• AppNexus
• Atlassian Cloud
• Backbone JS Library
• Bing Ads
• Bootstrap Framework
• Cedexis Radar
• Criteo
• DoubleClick
• DoubleClick Conversion
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• FullStory
• Gmail
• Google AdWords Conversion
• Google Analytics
• Google Apps
• Google Dynamic Remarketing
• Google Font API
• Google Play
• Google Tag Manager
• Google translate API
• Google translate widget
• Hotjar
• Linkedin Login
• Linkedin Marketing Solutions
• Linkedin Widget
• Microsoft Office 365
• Mobile Friendly
• MongoDB
• Multilingual
• OpenX - Exchange
• Outlook
• Qualtrics
• RTB House
• Route 53
• Rubicon Project
• Salesforce
• TripleLift
• Vimeo
• iGoDigital

Affiliated Organizations & Regional Branches

• K Shoes