Ideal Concepts, Inc. | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Updated November 3, 2025

Industry & Market

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Funding Information

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Headcount Distribution

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Department Breakdown

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Overview

Ideal Concepts, Inc. is a national insurance marketing and technology company based in Allentown, Pennsylvania. Founded in 2005 by John Pequeno, the company focuses on enhancing the insurance buying process through innovative technology. It develops proprietary sales technology, including platforms like iWebQuotes and SalesRadix, which streamline connections between brokers, clients, and carriers.

The organization provides a wide range of insurance products—health, life, Medicare, supplemental, auto, and home insurance—through its InsureMe brand. By partnering with over 100 trusted insurance carriers, it delivers insurance solutions across all 50 states. Ideal Concepts supports approximately 2,000 contracted agents, services millions of customers annually, and facilitates around 150,000 enrollments each year. The company is recognized with awards celebrating its growth and excellence in the workplace.

Key Metrics

Total Employees
XXXX
Total number of employees
Engineering
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Number of employees in the engineering department
Sales Team
$XX
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Marketing
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Founded
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Year the company was founded
Revenue
$XXX,XXX,XXX
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Total Funding
$XXX M
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Market Cap
$XXX,XXX
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Contact

Founded
2005
Languages
English
Industry
insurance

Technology Stack

Analytics & Tracking

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Social & Marketing

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Database & Backend

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