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Ideal Concepts, Inc. | Company Profile

11/3/2025

Contact Information

๐Ÿ‘ค
Ideal Concepts, Inc.
๐Ÿข
Ideal Concepts, Inc.
๐Ÿ“
667 Union Blvd., Allentown, Pennsylvania 18109, US

Industry & Market

Primary Industry
insurance
Location
Allentown, Pennsylvania, United States

Company Metrics

๐Ÿ‘ฅTotal Employees
105
โš™๏ธEngineering
11
๐Ÿ’ผSales Team
41
๐Ÿ“ˆMarketing
2
๐Ÿ“…Founded
2005
๐Ÿ’ฐRevenue
86.9M

Funding Information

Annual Revenue
$86,900,000
Publicly traded company

Headcount Distribution

Total Employees
105
Departments
19

By Department

Department Breakdown

Sales
Human Resources
Engineering
Support
Business Development
Information Technology
Others

Technology Stack

Social & Marketing

Facebook Comments

Email & Communication

Outlook
Total: 6 technologies

Keywords & Focus Areas

individual health insurancelife insurancedental insuranceaccident insuranceshort term insurancecritical illness insurancedisability insurancevision insurancemajor medical insuranceterm life insurancewhole life insuranceuniversal life insurancesalesradix crmhealth benefits discountslead generationmulti-channel communication toolsinsureme platformsupplemental insuranceb2ccommunity engagement in insurance+10 more
30 total keywords

Ideal Concepts, Inc.

Overview

Ideal Concepts, Inc. is a national insurance marketing and technology company based in Allentown, Pennsylvania. Founded in 2005 by John Pequeno, the company focuses on enhancing the insurance buying process through innovative technology. It develops proprietary sales technology, including platforms like iWebQuotes and SalesRadix, which streamline connections between brokers, clients, and carriers.

The organization provides a wide range of insurance productsโ€”health, life, Medicare, supplemental, auto, and home insuranceโ€”through its InsureMe brand. By partnering with over 100 trusted insurance carriers, it delivers insurance solutions across all 50 states. Ideal Concepts supports approximately 2,000 contracted agents, services millions of customers annually, and facilitates around 150,000 enrollments each year. The company is recognized with awards celebrating its growth and excellence in the workplace.

Basic Information

Industry insurance
Founded 2005
Revenue 86.9M
Headquarters 667 Union Blvd., Allentown, Pennsylvania 18109, United States
Languages English
Alexa Ranking N/A

Contact Details

Key Focus Areas & Initiatives

  • Individual health insurance
  • Life insurance
  • Dental insurance
  • Accident insurance
  • Short term insurance
  • Critical illness insurance
  • Disability insurance
  • Vision insurance
  • Major medical insurance
  • Term life insurance
  • Whole life insurance
  • Universal life insurance
  • SalesRadix CRM
  • Health benefits discounts
  • Lead generation
  • Multi-channel communication tools
  • InsureMe platform
  • Supplemental insurance
  • B2C insurance solutions
  • Community engagement in insurance
  • Medicare products
  • Insurance enrollment platform
  • Predictive dialer technology
  • Carrier partnerships
  • Insurance sales automation
  • Insurance sales training
  • Customer relationship management
  • Insurance product matching technology
  • Real-time leads
  • Insurance product customization
  • Carrier network expansion
  • Home insurance
  • Customer needs analysis
  • E-commerce insurance solutions
  • Insurance education
  • B2B insurance solutions
  • D2C insurance solutions
  • Virtual assistant technology
  • Automated marketing
  • Self-enrollment
  • Insurance technology solutions
  • Insurance agencies and brokerages support
  • Insurance product innovation
  • Health insurance
  • Agent support tools
  • Insurance marketing
  • Insurance industry digital transformation
  • Software development
  • Auto insurance
  • Automation
  • Client lead generation
  • Health care sharing ministries
  • Customer service excellence
  • Financial services
  • Award-winning insurance firm
  • Healthcare solutions
  • CRM implementation
  • Sales automation
  • Digital platform development
  • Enrollment technology
  • Agent support
  • Insurance solutions
  • Customer engagement
  • Marketing & advertising
  • Sales enablement
  • Enterprise software
  • Information technology & services
  • Consumer internet
  • Internet solutions
  • Health, wellness & fitness
  • Hospital & health care
  • SaaS technology

Technologies Used

  • Facebook Comments
  • Google Maps
  • Google Maps (Non Paid Users)
  • Mobile Friendly
  • Outlook
  • Route 53

Affiliated Organizations & Regional Branches

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