HYPD

Overview

An Indian startup founded in April 2020 by Ashwarya Garg and Akshay Bhatnagar, the company operates as HYPD Marketing Technologies Private Limited. It is focused on merging content creation with e-commerce to enhance the shopping experience for users. Originally created as a platform for brand endorsements and engaging content, HYPD pivoted to launch HYPD Store in November 2020, a direct-to-consumer (D2C) platform that enables users to discover trends through short, interactive content and purchase products from over 100 Indian D2C brands.

The platform is committed to supporting the creator economy, offering content creators opportunities to monetize their work via paid gigs and shoppable content. Targeting digitally savvy lifestyle consumers, HYPD has achieved over 45,000 downloads, with users spending an average of 18 minutes per session. The company has raised significant funding and is part of the Google for Startups Accelerator: India program, underlining its dedication to innovation and community engagement.

Basic Information

Contact Details

• Website: hypd.in
• LinkedIn: linkedin.com/company/hypdin

Key Focus Areas & Initiatives

• Content creation merged with e-commerce
• Direct-to-consumer (D2C) platform for lifestyle products
• Brand endorsements and shoppable content
• Creator economy support and monetization opportunities
• Trend discovery through short, engaging content
• Part of Google for Startups Accelerator: India program

Technologies Used

• Amazon AWS
• Basis
• Gmail
• Google Apps
• Route 53