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Hootsuite | Company Profile

10/13/2025

Contact Information

👤
Hootsuite
🏢
Hootsuite
📍
5 E 8th ave, Vancouver, BC V5T 1R6, CA

Industry & Market

Primary Industry
information technology & services
Location
Vancouver, British Columbia, Canada

Company Metrics

👥Total Employees
934
⚙️Engineering
286
💼Sales Team
159
📈Marketing
47
📅Founded
2008
💰Revenue
350M
Alexa Ranking#1332

Funding Information

Total Funding
$158.8M
Latest Stage
Other
Annual Revenue
$350,000,000

Headcount Distribution

Total Employees
934
Departments
19

By Department

Department Breakdown

Engineering
Sales
Support
Operations
Marketing
Consulting
Others

Technology Stack

Analytics & Tracking

Google AnalyticsGoogle Tag Manager

Video & Media

YouTube

Email & Communication

Gmail
Total: 25 technologies

Keywords & Focus Areas

social media management systemtwitterfacebooklinkedinsocial media roianalyticscollaborationengagementsecuritydashboardmarketingoutreachpromotioninstagramsocial mediadigital mediasocial media marketingsocial media managementconsumer internetinternet+10 more
30 total keywords

Hootsuite

Overview

Founded in 2008 by Ryan Holmes, Dario Meli, and David Tedman, this prominent social media management platform began as an internal tool for managing multiple accounts at a digital marketing agency. Initially launched as BrightKit and renamed through a crowdsourced contest, the platform has evolved to address the increasing needs of organizations seeking efficiency and integration across major social networks.

Offering a cloud-based dashboard for managing Twitter, Facebook, LinkedIn, and Instagram from a unified interface, it supports social media management, listening, employee advocacy, and customer service. Serving both individual users and large enterprises, the platform is trusted by over 17 million global users, including employees at over 80% of Fortune 1000 companies. It operates on a freemium model, blending free and paid plans, and places particular emphasis on innovation, customer success, and an inclusive corporate culture.

Basic Information

Industry information technology & services
Founded 2008
Revenue 350M
Headquarters 5 East 8th Avenue, Vancouver, British Columbia, V5T 1R6, Canada
Alexa Ranking 1332

Contact Details

Key Focus Areas & Initiatives

  • Social media management system
  • Analytics and reporting
  • Content automation and scheduling
  • Team collaboration tools
  • Social listening and monitoring
  • Employee advocacy
  • Customer engagement
  • Performance benchmarking
  • Influencer identification and analytics
  • Trend prediction and analysis
  • Campaign management
  • Compliance and security
  • Integration with third-party apps
  • Cloud-based platform
  • Freemium SaaS model for diverse organizations

Technologies Used

  • AI
  • Amazon AWS
  • Atlassian Cloud
  • Backbone JS Library
  • Chartbeat
  • Drift
  • Gmail
  • Google Analytics
  • Google Apps
  • Google Play
  • Google Tag Manager
  • Marketo
  • Microsoft Office 365
  • Mixpanel
  • Mobile Friendly
  • OneTrust
  • Remote
  • Route 53
  • Taboola Newsroom
  • Vercel
  • Vidyard
  • VueJS
  • Webflow
  • WordPress.org
  • YouTube

Affiliated Organizations & Regional Branches

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