Fresh

Overview

Founded in 1991 in Boston, this global skincare and beauty brand is dedicated to offering natural, effective, and indulgent products that enhance the skincare experience through sensorial qualities—attention to look, feel, and scent. Headquartered in New York City and now part of a major luxury group, the brand provides a diverse range of items, including skincare, lip care, body care, and fragrances.

Products are available in 16 countries via boutiques, digital channels, specialty shops, and department stores. With a focus on innovation, sustainability, and customer satisfaction, the company fosters a culture centered on diversity and inclusion. This approach has resulted in a loyal customer base that values high-quality, sensorial beauty products marrying natural ingredients with luxurious formulations.

Basic Information

Contact Details

• Phone: +1 800-373-7420
• Website: fresh.com
• LinkedIn: linkedin.com/company/freshbeauty

Key Focus Areas & Initiatives

• Personal care product manufacturing
• Fermentation-based ingredients
• Cleansers
• Sustainability
• B2C
• Natural ingredients
• Cosmetics
• Beauty
• Plant-based ingredients
• Dermatologically tested
• Effectiveness
• E-commerce
• Sustainable sourcing
• Anti-pollution
• Anti-aging
• Balinese ingredients
• Moisturizers
• Innovation
• Formulation innovation
• Luxury goods
• Ingredient transparency
• Skincare
• Ethical sourcing
• Vegan skincare
• Environmental responsibility
• Retail
• Cruelty-free
• Hydration
• Self-care
• Sensory appeal
• Bio-energizing molecules
• High efficacy
• Luxury skincare
• Cosmetic science
• Recyclable packaging
• Online shopping
• Organic ingredients
• Deep hydration technology
• Wellness
• Antioxidants
• Body care
• Global brand
• Customer experience
• Beauty rituals
• Antioxidant power of kombucha
• Customer engagement
• Beauty products
• Antioxidant-rich tea extracts
• Personal care
• Serums
• Sustainable ingredient sourcing
• D2C
• Skin barrier repair
• Balinese spa rituals
• Plant-powered formulations
• Product efficacy
• Luxury beauty
• Luxury natural skincare
• Lip care
• Dermatological safety
• Ex vivo studies
• Age-defying serums
• Product development
• Innovative formulations
• Social media
• Scalp and hair care
• Masks
• Skincare routines
• Multi-sensorial skincare
• Formulation science
• Sensory experience
• Beauty innovation
• Heritage beauty rituals
• Fragrances
• Luxury cosmetics
• Product safety
• Safety standards
• Exfoliants
• Eye care
• Facial masks
• Toners
• Gift sets
• Sustainable beauty
• Vital nutrients
• Skin concerns
• Brightening
• Firming
• Soothing
• Hydrating treatments
• Renewable resources
• PH-balanced
• Skin resilience
• Complexion improvement
• Natural beauty
• Nutrient-rich
• Skin calming
• Environmentally-friendly
• Skin rejuvenation
• Skin health
• Antioxidant-rich
• Multi-functional
• Dermatologist-tested
• Heritage ingredients
• Eco-friendly
• Customer loyalty
• Personalized skincare
• Consumer panels
• Expert formulations
• Science-backed beauty
• Manufacturing
• Distribution
• Consumer products & retail
• Environmental services
• Renewables & environment
• Apparel & fashion
• Consumer internet
• Information technology & services
• Mechanical or industrial engineering
• Beauty & spas
• Cosmetics & beauty supply
• Skin care

Technologies Used

• AI
• Akamai
• Demandware Analytics
• OneTrust
• Outlook
• Salesforce Commerce Cloud
• Vercel
• VueJS

Affiliated Organizations & Regional Branches

• LVMH