FirstCry.com (BrainBees Solutions Ltd.)

Overview

FirstCry.com, operating under BrainBees Solutions Ltd., is a prominent Indian retail company focused on products for infants, mothers, and children. Founded in 2010 and headquartered in Pune, it has established a strong presence through its e-commerce platform and over 1,000 physical stores, including the BabyHug brand.

The company offers a wide variety of products such as baby care items, maternity essentials, kids' apparel, toys, and nursery furniture. It ventured into early childhood education by acquiring Oi Playschool in 2019 and partners with over 5,000 hospitals across India. Since its IPO in August 2024, FirstCry has expanded internationally, operating in the UAE and Saudi Arabia, and reported revenues of approximately INR 7,660 crore for fiscal year 2025.

Basic Information

Contact Details

• Phone: +91 20466 08100
• Website: firstcry.com
• LinkedIn: linkedin.com/company/firstcry

Key Focus Areas & Initiatives

• ecommerce retail
• baby
• kids products
• offline baby
• kids retail chain
• kids education
• online store
• international markets
• supply chain management
• inventory management
• online platform
• distribution
• funding and ipo
• brand recognition
• child health monitoring
• digital marketing
• baby products
• product portfolio
• parenting needs
• store expansion
• parenting app integration
• parenting ecosystem
• market penetration
• offline stores
• parenting content platforms
• retail ecosystem
• market leader
• market expansion
• health care
• private brands
• multilingual parenting content
• e-commerce platform
• fashion
• innovation
• educational toys
• private labels
• logistics
• baby care innovations
• urban and semi-urban markets
• preschool education
• preschool franchise
• data analytics
• retail technology
• physical stores
• toys
• parent community engagement
• child growth tracking
• cloud infrastructure
• personalized parenting offers
• parenting content
• consumer goods
• digital transformation
• digital infrastructure
• logistics network
• customer engagement
• technology-driven growth
• warehouse management
• childcare products
• growth strategy
• market leadership
• multi-channel strategy
• international expansion
• acquisitions
• customer relationship
• child safety tech
• multi-channel retail
• child safety products
• product innovation
• online shopping
• d2c
• child nutrition products
• parenting services
• parenting subscription services
• maternity products
• product categories
• b2c
• customer loyalty programs
• retail innovation
• omnichannel retail
• children's apparel
• parenting solutions
• e-commerce logistics
• child development tools
• brand partnerships
• child growth tracker
• product range
• e-commerce
• strategic investments
• international retail expansion
• baby sleep solutions
• early childhood education
• omnichannel
• retail
• diapers
• feeding supplies
• infant clothing
• newborn essentials
• parenting resources
• growth tracker
• vaccination schedule
• baby care
• kids fashion
• school supplies
• birthday party supplies
• nursery furniture
• baby gear
• same day delivery
• next day delivery
• franchise opportunities
• cash on delivery
• discount offers
• gift certificates
• mobile app shopping
• subscriptions
• personalization
• customer support
• gifts for kids
• parenting articles
• child development
• children's clothing
• footwear for kids
• nursery decor
• safe baby products
• health and safety
• cashback offers
• product reviews
• trusted brands
• online coupons
• kids educational apps
• play kits
• parenting community
• early learning
• childcare essentials
• education
• consumer products & retail
• transportation & logistics
• logistics & supply chain
• marketing & advertising
• health, wellness & fitness
• enterprise software
• enterprises
• computer software
• information technology & services
• b2b
• internet infrastructure
• internet
• consumers
• consumer internet
• health & safety

Technologies Used

• 33Across
• AI
• AT Internet
• Ad Unit 160 x 600
• Ad Unit 300 x 250
• Ad Unit 300 x 600
• Ad Unit 320 x 50
• Ad Unit 728 x 90
• Adform
• Adobe Media Optimizer
• Akamai
• Amadesa
• Amazon AWS
• Amazon Associates
• Amazon SES
• Apache
• AppNexus
• Bing Ads
• Bootstrap Framework
• Cedexis Radar
• CloudFlare Hosting
• Cloudflare DNS
• Conversant (ValueClick)
• Criteo
• Data Analytics
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• DoubleVerify
• E-planning
• Facebook Custom Audiences
• Facebook Like Button
• Facebook Login (Connect)
• Facebook Widget
• Flashtalking
• Gmail
• Google AdSense
• Google AdWords Conversion
• Google Analytics
• Google Analytics Ecommerce Tracking
• Google Apps
• Google Cloud Hosting
• Google Dynamic Remarketing
• Google Font API
• Google Play
• Google Plus
• Google Tag Manager
• Google Website Optimizer
• Integral Ad Science
• IoT
• Krux
• LiveRamp
• Lotame
• Mailchimp Mandrill
• Media.net
• Microsoft Office 365
• Moat
• Mobile Friendly
• Nginx
• Open AdStream (Appnexus)
• OpenSSL
• OpenX - Exchange
• Outlook
• Plista
• PubMatic
• Quantcast
• QuickBooks
• RTB House
• Razorpay
• Route 53
• Rubicon Project
• SOASTA
• ShareThis
• Shutterstock
• SiteScout
• Sizmek (MediaMind)
• Smart AdServer
• Taboola
• Taboola Newsroom
• Teads
• TribalFusion
• TripleLift
• Ubuntu
• Unruly Media
• Vimeo
• WebEngage
• WordPress.org
• Yahoo Analytics
• YouTube
• greyscale - grey
• reCAPTCHA

Affiliated Organizations & Regional Branches

• Babyoye.com
• Firstcry.com Store
• Xpressbees (BusyBees Logistics Solutions Pvt. Ltd.)
• hoopos.com
• NeedyBee.com (Meta Enterprises Pvt. Ltd.)