F1® Arcade

Overview

F1® Arcade is the first experiential hospitality brand dedicated to Formula 1®, creating immersive social gaming venues for groups, families, and corporate events. Launched by Adam Breeden in London in December 2022, the brand stands out for its state-of-the-art racing simulators, premium food and cocktails, and vibrant entertainment experiences. Its flagship location has set the stage for rapid global growth, with more than 30 venues expected internationally by 2027.

Guests enjoy a unique F1 racing experience through 60 full-motion simulators, catering to various skill levels with dynamic gameplay options. The venues also feature high-quality dining, large viewing screens, and interactive games, all within an energetic, social setting. Supported by notable investors, F1® Arcade is expanding through owned sites, joint ventures, and franchises, with a focus on markets across the UK, US, Europe, Middle East, Asia, and Australia.

Basic Information

Contact Details

• Website: f1arcade.com
• LinkedIn: linkedin.com/company/f1-arcade

Key Focus Areas & Initiatives

• Experiential hospitality
• Immersive social gaming venues
• Racing simulators & sim racing innovation
• Premium hospitality services
• Luxury food and drinks
• Corporate entertainment and events
• Venue expansion and global rollout
• Family entertainment
• Interactive experiences and in-venue games
• Brand collaboration & licensing
• Team-building activities
• VIP hospitality experiences
• Event hosting and management
• Technology-driven entertainment

Technologies Used

• Amazon AWS
• Amazon CloudFront
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Google AdWords Conversion
• Google Dynamic Remarketing
• Google Tag Manager
• Hotjar
• Intercom
• Linkedin Marketing Solutions
• Mobile Friendly
• MongoDB
• New Relic
• Outlook
• Route 53
• reCAPTCHA

Affiliated Organizations & Regional Branches