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Educational Initiatives | Company Profile

10/13/2025

Contact Information

👤
Educational Initiatives
🏢
Educational Initiatives
📍
DadaMastan Layout, Near Manayata Tech Park, Nagavara, Bengaluru, Educational Initiatives, The Cube at Karle Town Center, Opposite Nagavara Lake,, Bangalore, Karnataka 560024, IN

Industry & Market

Primary Industry
e-learning
All Industries
e-learningprimary/secondary education
Location
Bengaluru, Karnataka, India

Company Metrics

👥Total Employees
325
⚙️Engineering
79
💼Sales Team
27
📈Marketing
7
📅Founded
2001
💰Revenue
9.1M

Funding Information

Total Funding
$25.0M
Latest Stage
Private equity
Annual Revenue
$9,100,000

Headcount Distribution

Total Employees
325
Departments
19

By Department

Department Breakdown

Engineering
Education
Consulting
Sales
Operations
Support
Others

Technology Stack

Analytics & Tracking

Google Tag Manager

Social & Marketing

Facebook Custom AudiencesFacebook Login (Connect)Facebook Widget

Development

Bootstrap Framework

Video & Media

YouTube

Email & Communication

Gmail
Total: 18 technologies

Keywords & Focus Areas

low stake student assessmentspersonalised learninglarge scale assessments in public schoolselearningedtecheducation technologyk-12 educationeducational gamese-learning providersassessment technologysystemic education solutions in emerging marketsai-powered assessmentadaptive learning systemssystemic reform strategiesstudent learning diagnosticssystematic learning gapsimpact evaluation methodologiesstudent progressimpact studiesassessment and diagnostics in education+10 more
30 total keywords

Educational Initiatives

Overview

Educational Initiatives (Ei) is an Indian edtech company founded in 2001 by IIM Ahmedabad graduates. The organization is dedicated to transforming education through research-driven and technology-based adaptive learning solutions, emphasizing understanding over rote memorization. Its approach identifies individual student learning gaps and delivers personalized educational experiences for diverse demographics.

Ei provides several impactful products and services, including the Ei ASSET school assessment tool, which serves over 380,000 students each year, and Mindspark, an AI-powered platform focused on adaptive learning in Mathematics and English. Social initiatives like Ei CARES help bridge learning gaps in low-income schools, while Ei Shiksha enhances foundational skills. The company also offers career guidance and recognition programs for academically gifted children. Collaborating with schools, governments, and nonprofits, Educational Initiatives aims to address learning poverty and raise educational outcomes across India and beyond.

Basic Information

Industry e-learning
Founded 2001
Revenue 9.1M
Headquarters DadaMastan Layout, Near Manayata Tech Park, Nagavara, The Cube at Karle Town Center, Opposite Nagavara Lake, Bangalore, Karnataka 560024, India
Languages English
Alexa Ranking

Contact Details

Key Focus Areas & Initiatives

  • Low stake student assessments
  • Personalised learning
  • Large scale assessments in public schools
  • Adaptive learning systems
  • AI-powered assessment and learning analytics
  • Ei ASSET school assessment tool
  • Mindspark adaptive learning platform
  • Ei CARES social initiative
  • Ei Shiksha foundational skills program
  • Career guidance through Enlightenment program
  • Support for gifted children via Ei ASSET Talent Search
  • Systemic education solutions for emerging markets
  • Collaboration with governments and nonprofits
  • Educational research publications
  • Impact evaluation methodologies and studies
  • Student progress tracking
  • Education data analytics and benchmarking
  • Educational technology for systemic reform
  • Teacher support tools and training
  • Large-scale government education projects

Technologies Used

  • AI
  • Amazon AWS
  • Amazon SES
  • Apache
  • Bootstrap Framework
  • Facebook Custom Audiences
  • Facebook Login (Connect)
  • Facebook Widget
  • Gmail
  • Google Apps
  • Google Font API
  • Google Tag Manager
  • Mobile Friendly
  • Route 53
  • WordPress.org
  • YouTube
  • Zoho SalesIQ
  • reCAPTCHA

Affiliated Organizations & Regional Branches

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