easypaisa digital bank

Overview

Pakistan’s first fully licensed digital retail bank, officially approved by the State Bank of Pakistan in January 2025. Based in Karachi, it transitioned from Telenor Microfinance Bank to a comprehensive digital banking platform, serving over 50 million registered users, including a significant percentage of women. In 2024, the platform processed 2.7 billion transactions worth Rs9.5 trillion, highlighting its substantial impact on the economy.

The bank offers services such as digital banking accounts, term deposits, loan products, mobile wallets, and instant money transfers. Customers can manage their wealth digitally, send international remittances, and benefit from debit and credit cards, rewards plans, and mobile load options. Its digital-first focus aims to advance financial inclusion and convenience for a diverse customer base across Pakistan.

Basic Information

Contact Details

• Phone: +92 21 111 111 004
• Website: easypaisa.com.pk
• LinkedIn: linkedin.com/company/telenormicrofinancebanklimited

Key Focus Areas & Initiatives

• e-commerce
• investment products
• mobile banking services
• digital banking app
• bill payment
• mobile banking for rural areas
• partnership with ant group
• digital transformation
• comprehensive financial services
• digital investment
• fintech partnership
• mobile banking pakistan
• digital banking partnership with alipay
• mobile load services
• digital transaction security
• banking app pakistan
• fintech innovation
• banking technology
• digital banking security
• guaranteed profits
• digital banking
• fintech innovation pakistan
• digital payment gateway
• payment platform
• digital financial inclusion pakistan
• digital banking with guaranteed profits
• mobile banking app pakistan
• mobile recharge and bill pay
• investment platform
• digital banking infrastructure
• savings account
• household banking
• core banking
• mobile wallet platform
• digital banking innovation
• mobile financial services
• digital payment solutions pakistan
• secure digital transactions
• digital banking for remote areas
• digital remittance
• mobile money
• digital banking pakistan
• services
• secure biometric transactions
• banking platform pakistan
• biometric verification security
• core banking technology
• digital finance
• mobile banking app
• comprehensive mobile banking pakistan
• digital banking with instant transfers
• digital banking innovation pakistan
• digital remittance pakistan
• mobile load
• digital savings
• mobile recharge
• savings accounts
• digital banking for underserved populations
• mobile banking security features
• digital wallet
• digital banking with easy onboarding
• user experience
• financial inclusion
• international remittance
• e-wallet
• digital payments
• ant group fintech
• digital banking platform
• mobile banking for agriculture sector
• secure transactions
• mobile wallet pakistan
• digital financial services
• financial technology
• banking infrastructure
• regulatory compliance
• remittance
• mobile wallet
• biometric verification
• digital banking gsma certification
• mobile banking for small businesses
• digital financial inclusion
• digital banking for low-income users
• payment gateway
• user authentication
• mobile money transfer pakistan
• financial services
• d2c
• retail
• financial transactions processing, reserve, and clearinghouse activities
• financial platform
• fintech
• utility bill payments
• bill payments
• digital banking with biometric login
• remittance services
• digital banking infrastructure pakistan
• core banking system
• digital banking technology
• partnership with alipay
• digital payment solutions
• rural financial access
• mobile banking features
• app-based banking
• biometric security
• comprehensive digital financial services
• mobile payments
• mobile banking security
• short-term deposits
• term deposits
• mobile money transfer
• investment plans
• digital banking for farmers
• utility bill payment
• b2c
• debit card
• digital banking solutions
• digital savings and investments
• user-friendly interface
• digital investment plans
• banking app
• banking
• finance
• consumer internet
• consumers
• internet
• information technology & services
• ux
• finance technology

Technologies Used

• AI
• Adobe Media Optimizer
• Bootstrap Framework
• Cedexis Radar
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Google AdWords Conversion
• Google Analytics
• Google Font API
• Google Maps
• Google Maps (Non Paid Users)
• Google Play
• Google Tag Manager
• Hotjar
• Microsoft Office 365
• Mobile Friendly
• Outlook
• Vimeo
• WordPress.org
• YouTube
• reCAPTCHA