Dynata | Company Profile
12/18/2025
Contact Information
Industry & Market
Primary Industry
market research
Location
Shelton, Connecticut, United States
Company Metrics
👥Total Employees
1,051
⚙️Engineering
388
💼Sales Team
73
📈Marketing
25
📅Founded
1977
💰Revenue
700M
Alexa Ranking#25262
Funding Information
Annual Revenue
$700,000,000
Publicly traded company
Headcount Distribution
Total Employees
1,051
Departments
19
By Department
Department Breakdown
Engineering
Support
Data Science
Sales
Business Development
Operations
Others
Technology Stack
Social & Marketing
Microsoft Dynamics 365 Marketing
Email & Communication
Outlook
Total: 15 technologies
Keywords & Focus Areas
data & insights platformsurvey authoringaudience selectiondata analyticsreportingsharingpublishingconnected datacrossplatform marketing roibrand health trackingvoice serviceshigh quality b2c & b2b dataonline qualitative researchdigital ethnographysurvey programmingcreative testingonline surveysdiy surveysonline research panelmobile+10 more
30 total keywords
Dynata
Overview
As the largest first-party data company in the world, this organization specializes in consumer and business-to-business survey research. With a history dating back to 1940 and headquartered in Connecticut, USA, it provides high-quality, human-sourced data supporting insights, activation, and measurement across the marketing lifecycle. The company's extensive reach connects with nearly 70 million consumers and business professionals, serving over 6,000 clients across industries such as market research, media, healthcare, and corporate businesses.
It offers a broad range of services, including access to a vast respondent panel for reliable data collection, comprehensive survey offerings, and robust support for data activation and measurement. Solutions span from self-service platforms to fully managed consulting. Industry partnerships enhance clients' data ecosystems, ensuring reliable insights and informed marketing decisions. The company is dedicated to industry standards compliance and maintaining positive respondent experiences.
Basic Information
| Industry | market research |
|---|---|
| Founded | 1977 |
| Revenue | $700M |
| Headquarters | 4 Research Drive, Shelton, Connecticut 06484, United States |
| Languages | English, German |
| Alexa Ranking | 25262 |
Contact Details
- Phone: +1 214-365-5000
- Website: dynata.com
- LinkedIn: linkedin.com/company/dynataglobal
Key Focus Areas & Initiatives
- Data & insights platform
- Survey authoring
- Audience selection
- Data analytics
- Reporting
- Sharing
- Publishing
- Connected data
- Crossplatform marketing ROI
- Brand health tracking
- Voice services
- High quality B2C & B2B data
- Online qualitative research
- Digital ethnography
- Survey programming
- Creative testing
- Online surveys
- DIY surveys
- Online research panel
- Mobile
- Market research
- Surveys
- Quantitative marketing
- Information technology
- Sales and marketing
- Enterprise software
- Client insights
- Data blending techniques
- Data validation algorithms
- Global reach
- Insights platform
- Data quality solutions
- Advertising
- Programmatic sampling
- Brand tracking tools
- First-party data
- Media measurement
- Cross-channel measurement
- Multimode surveys
- AI-powered respondent targeting
- Data enrichment
- Survey methodologies
- Ad effectiveness
- Interactive dashboards
- Data security
- Consumer data
- B2B
- Audience segmentation
- AI in data collection
- Survey programming automation
- Healthcare
- Target audience
- Audience activation
- Respondent engagement
- Government
- Real-time insights
- Media activation
- Market research software
- Brand lift
- Professional data
- Industry standards compliance
- Panel management
- Chatbots for recruitment
- Survey solutions
- Data integrity pledge
- Campaign measurement
- Synthetic sampling
- Data reporting
- Market research cloud solutions
- Data-driven decisions
- Digital advertising
- Proprietary incentive programs
- Respondent fraud detection
- Data science
- Market research SaaS
- Marketing research and public opinion polling
- Survey scripting
- Data quality
- AI technology
- Data integrity
- QualityScore™
- Market research innovation
- B2C
- Analytics
- Cross-channel insights
- Proprietary panels
- Media ROI measurement
- Verified respondent data
- Consulting
- Data collection
- Fraud detection
- Data visualization
- Custom dashboards
- Creative evaluation tools
- Survey respondent quality
- Real consumer voices
- Multi-attribute profiling
- AI-driven data
- Audience insights
- Survey platform
- Advertising effectiveness
- Analytics reporting
- Real-time feedback
- Data-driven strategies
- Data connectivity
- Brand tracking
- Consumer behavior
- Survey design
- Sample acceptance
- Data integration
- B2B insights
- Media ROI
- Behavioral data
- Quantitative research
- Qualitative insights
- Client partnerships
- Decision-making
- CRM integration
- Insights optimization
- Market segmentation
- Consumer insights
- Demographic profiling
- Target market analysis
- Data ethics
- Consumer opinion collection
- Panel diversity
- Media planning
- Brand lift measurement
- Global survey access
- Data science principles
- Research analytics
- Data analytics tools
- Audience dynamics
- Measurable outcomes
- Competitive analysis
- SaaS
- Media
- Internet
- Information technology & services
- Marketing & advertising
- Enterprises
- Computer software
- Sales & marketing
- Computer & network security
- Health care
- Health, wellness & fitness
- Hospital & health care
Technologies Used
- Appcues
- Atlassian Cloud
- Drift
- Marketo
- Microsoft Dynamics 365 Marketing
- Microsoft Office 365
- Outlook
- React Redux
- Route 53
- Salesforce
- Salesforce Live Agent
- Salesforce Service Cloud
- SendInBlue
- WP Engine
- Workday
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