Duluth Trading Company | Company Profile
Contact Information
Industry & Market
Company Metrics
Funding Information
Headcount Distribution
By Department
Department Breakdown
Technology Stack
Analytics & Tracking
Social & Marketing
Video & Media
Email & Communication
Keywords & Focus Areas
Duluth Trading Company
Overview
Duluth Trading Company is a retail business founded in 1989 in Duluth, Minnesota. Initially focused on tool bags and organizers under the Bucket Boss® brand, it has grown into a national retailer specializing in durable workwear and gear for hardworking men and women. The company offers a wide range of clothing, including its Longtail T® Shirts, designed for comfort and functionality, as well as tools, organizers, footwear, and accessories suited for tradespeople and outdoor enthusiasts.
With over 50 retail stores across the country, Duluth Trading engages customers directly and provides a robust online shopping experience. The company also maintains a strong catalog tradition that dates back to 1993. Known for its humorous advertising, including the "Angry Beaver" campaign, Duluth Trading emphasizes innovation and quality in its mission, "There’s Gotta Be a Better Way®." The brand appeals to individuals who value rugged, functional apparel and gear that address everyday work and lifestyle challenges.
Basic Information
| Industry | apparel & fashion |
|---|---|
| Founded | 1989 |
| Revenue | $626.6M |
| Headquarters | 201 E Front St, Mount Horeb, WI 53572, United States |
| Languages | English |
| Parent Organization | Gemplers |
| Alexa Ranking | 36,023 |
Contact Details
- Phone: +1 608-424-1544
- Website: duluthtrading.com
- LinkedIn: linkedin.com/company/duluth-trading-company
Key Focus Areas & Initiatives
- Durable workwear for men and women
- Innovative tools and ingenious gadgets
- Outerwear for outdoor enthusiasts
- Luggage & bags
- No Bull Guarantee
- Problem-solving solutions for tradespeople
- Activewear and casual apparel
- Robust e-commerce experience
- Unique brand culture
- Community and customer engagement
- Sustainability and durable gear
- Humorous and effective advertising
- Signature Longtail T® shirts
- Functional clothing and accessories
- Gear designed for everyday and professional use
- Quality craftsmanship
- Service excellence
- Problem-solving apparel and accessories
- Personalized shopping and outstanding customer service
Technologies Used
- Adobe TestAndTarget
- Afterpay
- Akamai
- Amazon AWS
- Bing Ads
- ClickTale
- Demandware Analytics
- Drupal
- Facebook Login (Connect)
- Facebook Widget
- Genesys
- Genesys Cloud CX Platform
- Gmail
- Google Apps
- Mobile Friendly
- Outlook
- PowerReviews
- Salesforce Commerce Cloud
- The Trade Desk
- Verisign Seal
- YouTube
Community
