DRUNK ELEPHANT

Overview

Drunk Elephant is a Houston-based skincare company founded in 2012 by Tiffany Masterson. The brand focuses on a clean beauty philosophy, eliminating what it calls the "Suspicious 6" ingredients—essential oils, drying alcohols, silicones, chemical sunscreens, fragrances, and dyes—from its products. This approach aims to create effective yet gentle skincare solutions that cater to a wide range of consumers, including those with sensitive or problematic skin.

The company launched in August 2013 with a six-product line including a low-pH cleanser, antioxidant moisturizer, vitamin C serum, chemical exfoliant, and sunblock. Emphasizing ingredient safety and transparency, its products avoid sulfates, parabens, and synthetic fragrances. Its popularity has surged, particularly among younger demographics, driven by a strong social media presence. In 2019, Drunk Elephant was acquired by Shiseido, marking a significant step in its growth and global reach.

Basic Information

Contact Details

• Phone: +1 512-680-3753
• Website: drunkelephant.com
• LinkedIn: linkedin.com/company/drunk-elephant-llc

Key Focus Areas & Initiatives

• Personal care product manufacturing
• Social media marketing
• Skincare innovation
• Skincare ingredient education
• Dermatologist-approved formulations
• Ingredient-elimination philosophy
• Gentle skincare for sensitive skin
• Educational content and transparency
• Suspicious 6 ingredient avoidance
• Paraben-free, sulfate-free, and dye-free products
• Vegan and cruelty-free skincare
• Skin barrier repair solutions
• Clean ingredient label and sustainability initiatives
• Skincare social media campaigns
• B2C and D2C e-commerce

Technologies Used

• AI
• Adobe Media Optimizer
• Afterpay
• Apple Pay
• Barracuda Networks
• Bing Ads
• Bootstrap Framework
• BounceExchange
• CSC Corporate Domains
• Cedexis Radar
• CloudFlare Hosting
• Demandware
• Demandware Analytics
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• DynamicYield
• ExactTarget
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Google AdWords Conversion
• Google Dynamic Remarketing
• Google Plus
• Google Tag Manager
• JQuery 2.1.1
• Mailchimp Mandrill
• Microsoft Office 365
• Mobile Friendly
• Outlook
• Paypal
• PowerReviews
• Remote
• Render
• Salesforce
• Salesforce Commerce Cloud
• Salesforce Live Agent
• Shopify Unlimited
• UPS
• Vimeo
• WordPress.org
• YouTube
• Zendesk
• accessiBe
• reCAPTCHA

Affiliated Organizations & Regional Branches

• Shiseido