Diageo

Overview

Diageo plc is a British multinational alcoholic beverage company based in London, formed in 1997 from the merger of Guinness and Grand Metropolitan. It is a global leader in the beverage industry, known for its extensive portfolio of spirits and beer brands. Diageo produces about 40% of all Scotch whisky worldwide and operates from 132 sites globally.

The company owns over 24 Scotch whisky brands, including Johnnie Walker and J&B, as well as major spirits like Smirnoff vodka, Baileys Irish Cream, and Captain Morgan rum. Diageo also produces Guinness, one of the most recognized stout beers. Recently, it has expanded into the non-alcoholic spirits market with acquisitions like Seedlip and Ritual Zero Proof. Diageo emphasizes sustainability and operational efficiency, focusing on its core alcoholic beverage business while adapting to changing consumer preferences through e-commerce and innovation.

Basic Information

Contact Details

• Phone: +44 845 751 5101
• Website: diageo.com
• LinkedIn: linkedin.com/company/diageo

Key Focus Areas & Initiatives

• Premium drinks
• Marketing
• Innovation
• Supply chain
• Sales
• Brand management
• Super premium
• Beer
• Ecommerce
• Beverages
• Spirits
• FMCG
• Brand owners
• Wine & spirits
• Consumer non-durables
• Beverage manufacturing
• Premium spirits portfolio
• Sustainable development
• Sustainable sourcing
• Brand positioning
• Premiumization
• Sustainability programs
• Product diversification
• Luxury goods
• Digital transformation
• Global markets
• Supply chain optimization
• Brand growth
• Global logistics optimization
• Market leader
• Retail
• Global beverage company
• Premium beer
• Environmental impact in beverage industry
• Sustainability initiatives
• Brand portfolio management
• Global alcohol market trends
• Premium beer market
• Environmental impact reduction
• Global supply chain
• Luxury spirits branding
• Brand divestment
• Consumer insights
• Heritage brands
• Customer targeting
• Global distribution
• Digital marketing in alcohol
• Sustainable packaging solutions
• Operational cost reduction
• Long-term growth
• Global footprint
• Heritage storytelling
• Iconic brands
• Global supply chain resilience
• Heritage brand revival
• Digital channels
• Digital marketing
• Sustainable practices
• Operational excellence
• Brand innovation
• Luxury spirits
• Market penetration
• Global brand management
• Sustainable water management
• Supply chain resilience
• Beverage alcohol
• Sustainable production methods
• Global branding
• Alcoholic beverages
• Global reach
• Market-specific product development
• Brand portfolio diversification
• Premiumization trends
• Consumer behavior shifts
• Food and beverage manufacturing
• Digital consumer engagement
• Consumer preferences
• Consumer engagement
• Heritage brand storytelling
• Global logistics
• Supply chain sustainability
• Premium whisky
• Sustainable sourcing in alcohol
• Market adaptation
• Responsible drinking
• Operational agility
• Environmental sustainability
• Operational efficiency
• Market segmentation
• Market expansion
• Growth strategy
• Product innovation
• Market-specific branding
• Luxury spirits marketing
• Brand strategy
• E-commerce expansion
• Market expansion strategies
• Brand divestment strategies
• Supply chain management
• Brand portfolio
• Global market adaptation
• Premium beverage innovation
• Customer experience
• B2C
• E-commerce
• D2C
• Distilleries
• Sustainability
• Risk management
• Compliance
• Human resources

Technologies Used

• AI
• ASP.NET
• Adobe Media Optimizer
• Amazon AWS
• Atlassian Cloud
• CSC Corporate Domains
• Cedexis Radar
• CloudFlare Hosting
• Commission Junction
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Google AdWords Conversion
• Google Analytics
• Google Dynamic Remarketing
• Google Tag Manager
• Highcharts JS Library
• Linkedin Marketing Solutions
• LiveRamp
• MailJet
• Marchex
• Microsoft Office 365
• Mobile Friendly
• MongoDB
• Multilingual
• Nginx
• OneTrust
• Outlook
• Proofpoint
• React Redux
• Remote
• Scene7
• SendInBlue
• Typekit
• Vimeo
• WordPress.org
• Workday
• Workday Recruit
• YouTube
• reCAPTCHA

Affiliated Organizations & Regional Branches

• Tipplesworth
• 水从墙公司
• Chase Distillery
• 21Seeds
• Mey Icki
• Lone River Beverage Company
• Davos Brands
• Seedlip Drinks
• Peligroso Spirits
• Tequila Don Julio SA de CV
• Loyal 9 Cocktails
• DIAGEO India
• Vivanda, Inc - acquired by Diageo (DEO)
• Astral Tequila
• Bleeding Heart Rum Company
• Aviation American Gin
• Tangorey
• Belsazar GmbH
• The Oxford Artisan Distillery
• Black Africa Group
• Diageo North America Inc.
• Mr Black Spirits
• Mey Diageo
• Diageo Plc
• The Irish Pub Concept
• Mezcal Union
• 巍亚吉大（上海）流酒有限公司
• Casamigos Tequila
• DeLeon Tequila
• Don Julio Tequila
• DIAGEO PENSION TRUST LIMITED
• Mezcal Union
• Chase Distillery Ltd.
• Balcones Distilling
• Ritual Zero Proof
• Sombra Mezcal