Cutter & Squidge | Company Profile - Revenue, Headcount, Tech Stack, Contacts
Cutter & Squidge is a London-based artisan bakery founded by sisters Annabel and Emily Lui.
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This London-based artisan bakery was founded by sisters Annabel and Emily Lui. It specializes in all-natural, award-winning baked goods, offering cakes, brownies, afternoon teas, and their unique signature "Biskies," which blend cake and cookie in flavors like Strawberries & Cream and Salted Caramel S’mores. The bakery is known for creating joyful experiences through its products, focusing on authentic flavors with no artificial sweetness.
With the majority of its business through e-commerce and an active online community, 95% of sales occur on its direct-to-consumer website. A café in Soho provides additional in-person experiences, including Afternoon Tea. The bakery’s dedication to customer service and natural ingredients has earned it awards, including Online Bakery Business of the Year in 2024, and serves clients seeking premium sweet treats and corporate gifting solutions.
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