Cutter & Squidge | Company Profile
Contact Information
Industry & Market
Company Metrics
Funding Information
Headcount Distribution
By Department
Department Breakdown
Technology Stack
Analytics & Tracking
Social & Marketing
Video & Media
Email & Communication
Keywords & Focus Areas
Cutter & Squidge
Overview
This London-based artisan bakery was founded by sisters Annabel and Emily Lui. It specializes in all-natural, award-winning baked goods, offering cakes, brownies, afternoon teas, and their unique signature "Biskies," which blend cake and cookie in flavors like Strawberries & Cream and Salted Caramel S’mores. The bakery is known for creating joyful experiences through its products, focusing on authentic flavors with no artificial sweetness.
With the majority of its business through e-commerce and an active online community, 95% of sales occur on its direct-to-consumer website. A café in Soho provides additional in-person experiences, including Afternoon Tea. The bakery’s dedication to customer service and natural ingredients has earned it awards, including Online Bakery Business of the Year in 2024, and serves clients seeking premium sweet treats and corporate gifting solutions.
Basic Information
| Industry | food & beverages |
|---|---|
| Founded | 2014 |
| Revenue | 5.1M |
| Headquarters | 20 Brewer Street, London, England, United Kingdom |
| Languages | English |
| Alexa Ranking |
Contact Details
- Phone: +44 20 7734 2540
- Website: cutterandsquidge.com
- LinkedIn: linkedin.com/company/cutter-and-squidge-ltd
Key Focus Areas & Initiatives
- Bakery and handcrafted baked goods
- Gift hampers for personal & corporate gifting
- Vegan treats and gluten-free options
- Luxury artisanal desserts
- Sustainable & eco-friendly packaging
- Cake decorating classes & masterclasses
- Direct-to-consumer e-commerce
- Afternoon Tea experiences
- Nationwide cake delivery
- Personalized and custom cakes
- Use of natural and premium ingredients
- Online customer experience excellence
Technologies Used
- AI
- Adobe Media Optimizer
- Afterpay
- Bing Ads
- Cedexis Radar
- DoubleClick
- DoubleClick Conversion
- Facebook Custom Audiences
- Facebook Login (Connect)
- Facebook Widget
- Gmail
- Google AdWords Conversion
- Google Analytics
- Google Apps
- Google Dynamic Remarketing
- Google Font API
- Google Maps
- Google Tag Manager
- Hotjar
- Hubspot
- Klaviyo
- Microsoft Office 365
- Mobile Friendly
- MouseFlow
- Nosto
- Optimonk
- Paypal
- Rebuy
- Recharge Payments
- Remote
- Reviews
- Shopify
- Typekit
- Vimeo
- Yotpo
- Zendesk
Community
