Coty

Overview

Coty Inc. is a multinational beauty company founded in Paris in 1904 by François Coty. It specializes in the development, manufacturing, marketing, and distribution of a wide range of products, including fragrances, cosmetics, skin care, nail care, and hair care. With its global headquarters in Amsterdam, it has grown to own around 40 brands and is recognized as one of the largest cosmetics and perfume companies in the world.

The company began as a fragrance house and has a rich history of innovation and expansion. It launched its first perfume, La Rose Jacqueminot, in 1904 and has since introduced numerous successful products. Emphasizing inclusivity and science-based innovation to "unleash every vision of beauty," its diverse portfolio includes prestige fragrances, consumer cosmetics, and various personal care products, with notable brands like Rimmel, Max Factor, and CoverGirl. Today, Coty serves a broad consumer base globally, focusing on both luxury and mass-market segments.

Basic Information

Contact Details

• Phone: +1 212-389-7300
• Website: coty.com
• LinkedIn: linkedin.com/company/coty

Key Focus Areas & Initiatives

• fragrances
• color cosmetics
• skin
• body care
• beauty
• cosmetics
• fast-moving consumer goods
• package goods/cosmetics
• consumer discretionary
• personal care product manufacturing
• global distribution
• market diversification
• mass-market branding
• luxury branding
• mass-market beauty products
• global fragrance markets
• solar energy
• consumer engagement
• environmental responsibility
• beauty innovation
• luxury scent creation
• diversity and inclusion
• duty-free retail
• education
• consumer products
• luxury fragrance innovation
• luxury fragrances
• brand storytelling in beauty
• science-based solutions
• sustainable packaging
• consumer brands
• sustainability
• brand innovation
• fashion
• high-end beauty
• brand portfolio
• fragrance
• e-commerce platforms
• sustainable ingredients
• digital marketing
• marketing
• un sustainable development goals
• mass-market product design
• skincare
• global presence
• product development
• digital beauty marketing
• fragrance and perfume
• mass-market beauty
• inclusive beauty campaigns
• mass-market products
• skin care
• science-driven beauty
• hair care
• retail
• beauty industry
• personal care
• global reach
• sporting and athletic goods manufacturing
• product innovation
• product quality
• market expansion
• sustainable supply chain
• supply chain management
• sustainable product lifecycle
• prestige brands
• mass-market brands
• brand management
• beauty products
• heritage of innovation
• diversity in beauty
• d2c
• heritage branding
• brand heritage preservation
• retail partnerships
• sustainable practices
• innovation
• consumer goods
• diverse distribution
• environmentally friendly manufacturing
• b2c
• retail channels
• e-commerce
• beauty industry transformation
• sustainable packaging solutions
• inclusive culture
• brand portfolio management
• inclusive marketing strategies
• luxury goods
• distribution
• biotechnology
• responsible governance
• fragrance blending
• brand heritage
• environmental impact reduction
• brand storytelling
• skincare solutions
• renewable energy
• fragrance development
• carbon footprint
• diversity
• inclusion
• eco-friendly
• cosmetic packaging
• ethical sourcing
• social responsibility
• waste reduction
• beauty trends
• luxury brands
• clean beauty
• esg
• carbon neutral
• green chemistry
• ingredient transparency
• circle economy
• environmental impact
• carbon-captured alcohol
• natural ingredients
• human rights
• petroleum-free
• fragrance formulation
• plastic reduction
• community engagement
• regenerative agriculture
• signature scents
• global supply chain
• ethical business practices
• green marketing
• heritage brand
• customer loyalty
• beauty solutions
• bold branding
• market disruption
• inclusive marketing
• manufacturing
• consumer products & retail
• apparel & fashion
• health, wellness & fitness
• consumers
• environmental services
• renewables & environment
• consumer internet
• internet
• information technology & services
• marketing & advertising
• logistics & supply chain
• clean energy & technology
• mechanical or industrial engineering

Technologies Used

• AI
• AddThis
• Adobe Media Optimizer
• Amazon AWS
• Amazon CloudFront
• Apache
• Bootstrap Framework
• CSC Corporate Domains
• Cedexis Radar
• DoubleClick
• DoubleClick Conversion
• Drupal
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Gmail
• Google AdSense
• Google AdWords Conversion
• Google Analytics
• Google Apps
• Google Dynamic Remarketing
• Google Font API
• Google Maps
• Google Tag Manager
• Microsoft Office 365
• Mobile Friendly
• ON24
• OneTrust
• Remote
• Route 53
• Sigma
• SuccessFactors (SAP)
• The Trade Desk
• Vimeo

Affiliated Organizations & Regional Branches

• Kyliecosmetics
• Vidal Sassoon
• Beamly
• Bourjois