Comscore, Inc.

Overview

Comscore, Inc. is an audience measurement company founded in 1999 and based in Reston, Virginia. It specializes in digital market intelligence and cross-platform audience measurement solutions, providing reliable data for digital media, linear TV, over-the-top (OTT) content, and theatrical viewership. Its services help clients navigate the complexities of the evolving media landscape.

The company offers a range of integrated media analytics, including detailed audience measurement and social metrics through its MMX Platform. Comscore's solutions have recently expanded internationally, offering program-level reporting and person-level insights to enhance measurement capabilities. Supporting a diverse client base, Comscore is known for driving informed decision-making and pioneering innovation within the media measurement industry.

Basic Information

Contact Details

• Phone: +1 703-438-2000
• Website: comscore.com
• LinkedIn: linkedin.com/company/comscore

Key Focus Areas & Initiatives

• Digital business analytics
• Audience measurement
• Advertising effectiveness
• Market research
• Mobile network analytics
• Big data analytics
• Enterprise software
• Software development
• Media measurement
• Cross-platform audience measurement
• Digital measurement
• Advertising intelligence
• Audience insights
• Campaign measurement
• Box office analytics
• Marketing data
• Digital advertising solutions
• Television measurement
• Cinema management
• Data-driven insights
• Media planning
• Brand performance
• Audience segmentation
• Customer focus
• Innovation
• Media ecosystem
• Competitive intelligence
• Programmatic advertising
• Audience engagement
• Audience targeting
• Real-time insights
• Media transformation
• Cross-platform analytics
• Digital media insights
• Marketing impact
• Social media valuation
• Television audience metrics
• Box office performance
• Digital audience analytics
• Data-driven marketing
• Consumer behavior analysis
• Automotive market insights
• CPG advertising
• Financial services measurement
• Gaming analytics
• Local media insights
• Pharmaceutical advertising
• Political advertising analysis
• Retail media effectiveness
• Technology for media
• Travel industry analytics
• Media consumption trends
• Data-based decision making
• Marketing ROI
• Custom solutions for analytics
• Digital panel data
• Multiscreen audiences
• Viewership analytics
• Content targeting
• Navigation data insights
• Media evaluation tools
• Third-party measurement
• Cross-platform engagement
• Brand performance measurement
• In-depth behavioral insights
• Audience insights tools
• Multi-platform content measurement
• Consumer journey analysis
• Incremental reach measurement
• Custom research solutions
• Advertising analytics tools
• Market research analytics

Technologies Used

• AI
• Amazon AWS
• Amazon SES
• Atlassian Cloud
• Atlassian Confluence
• Brightcove
• Eloqua
• Google Analytics
• Google Font API
• Google Maps
• Google Maps (Non Paid Users)
• Google Tag Manager
• Hotjar
• Jira
• Linkedin Marketing Solutions
• Mobile Friendly
• New Relic
• Outlook
• React Redux
• Remote
• Route 53
• Salesforce
• Workday
• Workday Recruit
• comScore

Affiliated Organizations & Regional Branches

• Q2 Brand Intelligence
• AdXpose
• Proximic by Comscore
• Comscore Social (formerly Shareablee, Inc.)
• MdotLabs - Now a comScore Company
• Certifica.com