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Colateral | Company Profile

1/5/2026

Contact Information

👤
Colateral
🏢
Colateral
📍
30 Ferris Town, Truro, Cornwall, United Kingdom TR1 3, GB

Industry & Market

Primary Industry
information technology & services
Location
Truro, England, United Kingdom

Company Metrics

👥Total Employees
17
⚙️Engineering
4
💼Sales Team
1
📈Marketing
1
📅Founded
2015
💰Revenue
1.2M

Funding Information

Total Funding
$12.4M
Latest Stage
Other
Annual Revenue
$1,200,000

Headcount Distribution

Total Employees
17
Departments
19

By Department

Department Breakdown

Arts And Design
Engineering
Business Development
Human Resources
Information Technology
Marketing
Others

Technology Stack

Analytics & Tracking

Google AnalyticsGoogle Tag Manager

Social & Marketing

Linkedin Marketing Solutions

Email & Communication

Gmail
Total: 25 technologies

Keywords & Focus Areas

retailauditcomplianceapplicationsbrand managementmarketing effectivenessworkflowssoftware developmentprint managementpoint of sale marketingmarketingmarketing campaign managementinstoremarketingsales & marketingmartechretail marketing managementretail pos complianceposmarketingretailmarketingretailsaas+10 more
30 total keywords

Colateral

Overview

Colateral is a SaaS platform specializing in retail media management for store retailers, brands, and agencies. It provides a comprehensive operating system for managing in-store and retail media campaigns, with a focus on monetizing physical store inventory and enhancing customer experiences. With an intuitive user interface, ongoing updates driven by customer feedback, and 24/7 support, Colateral delivers a reliable solution boasting 99% uptime over the past six years.

The platform offers tools for campaign management, location and inventory management, creative and content management, execution, operations, and analytics. Users benefit from the ability to manage campaigns, track inventory, monitor marketing spaces, and analyze performance in real time. Colateral supports API access and third-party integrations, extending adaptability to sectors such as healthcare, and starts pricing at £12,000 per month for brands, agencies, and retailers seeking to optimize their retail media strategies.

Basic Information

Industry information technology & services
Founded 2015
Revenue 1.2M
Headquarters 30 Ferris Town, Truro, Cornwall, England, United Kingdom TR1 3
Languages English
Alexa Ranking

Contact Details

Key Focus Areas & Initiatives

  • Retail media management
  • Campaign management
  • Location and inventory management
  • Creative and content management
  • Analytics and insights
  • Store profiling
  • Marketing automation
  • Omnichannel marketing
  • Demand generation
  • Performance analytics
  • API access and integrations
  • Store asset tracking
  • Store profile management
  • Customer engagement
  • Retail media platform
  • Order management
  • Campaign targeting
  • Store inventory management
  • Display compliance
  • Store profile updates
  • Creative automation
  • Artwork automation
  • Store layout shifts
  • Store refits
  • Store-based media assets
  • Enterprise software

Technologies Used

  • AI
  • Adobe Media Optimizer
  • Docker
  • Gmail
  • Google Analytics
  • Google Apps
  • Google Cloud Hosting
  • Google Tag Manager
  • Hotjar
  • Hubspot
  • IoT
  • Leadfeeder
  • Linkedin Marketing Solutions
  • MailChimp SPF
  • Microsoft Office 365
  • Mobile Friendly
  • Nginx
  • QuickBooks
  • Remote
  • Render
  • The Trade Desk
  • Typekit
  • WP Engine
  • WordPress.org
  • reCAPTCHA

Affiliated Organizations & Regional Branches

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