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CleverTap | Company Profile

10/1/2025

CleverTap

Overview

CleverTap is a California-based SaaS company founded in May 2013, with its headquarters in San Francisco. The company specializes in customer lifecycle management and mobile marketing services, offering a platform that enhances real-time user engagement and retention. Its core product is a customer retention and engagement platform that helps businesses understand, onboard, retain, and monetize users across mobile and web channels.

The company's technology tracks millions of user actions in real time, enabling businesses to send personalized notifications and campaigns instantly. It serves a diverse range of industries, including fintech, e-commerce, and streaming, with a customer base of over 2,000 brands globally. Notable clients include Sony, Samsung, McDonald's, and many Fortune 500 companies. CleverTap has shown strong growth, achieving $45 million in annual recurring revenue and maintaining a focus on innovation and scalability.

Basic Information

Industry information technology & services
Founded 2013
Revenue $145M
Headquarters 535 Mission St, Unit 1624, San Francisco, California 94105, United States
Languages English
Alexa Ranking 16,599

Contact Details

Key Focus Areas & Initiatives

  • User retention
  • Personalization
  • Marketing automation
  • Mobile apps
  • Mobile analytics
  • Push notifications
  • User engagement
  • Mobile marketing
  • Digital marketing
  • Machine learning
  • Artificial intelligence
  • App analytics
  • Predictive analytics
  • App optimization
  • Mobile growth
  • Customer experience
  • Customer loyalty
  • Enterprise software
  • Software
  • Customer insights
  • Customer behavior prediction
  • Customer loyalty programs
  • Customer engagement automation
  • Customer behavior analysis
  • Behavioral segmentation
  • Customer engagement management
  • Banking
  • Customer data platform (CDP)
  • Omnichannel campaigns
  • Customer engagement campaigns
  • Campaign orchestration
  • Customer lifecycle management
  • Customer journey mapping tools
  • Customer data unification
  • Real-time analytics
  • Customer engagement analytics tools
  • Customer engagement optimization
  • Customer journey orchestration
  • Experimentation & optimization
  • Customer journey management
  • Customer engagement analytics
  • Marketing and advertising
  • Customer engagement strategies
  • Customer experience personalization
  • Data unification
  • Automated workflows
  • WhatsApp marketing
  • Unified customer profiles
  • Omnichannel communication
  • AI-powered customer insights
  • Customer retention platforms
  • Customer lifetime value
  • Travel and hospitality
  • Customer segmentation
  • SMS marketing
  • Customer journey analytics
  • Audience targeting
  • Predictive customer analytics
  • In-app messaging
  • Customer experience management software
  • E-commerce
  • Customer data management systems
  • Customer analytics
  • Real-time data processing
  • Customer lifecycle optimization
  • Growth marketing
  • Customer experience management
  • Multi-channel campaign management
  • Multi-channel communication
  • Customer engagement system integration
  • Campaign automation
  • Omnichannel marketing
  • Retail
  • Financial services
  • Gaming
  • AI-powered insights
  • Customer journey mapping
  • Software as a service (SaaS)
  • Customer engagement campaign management
  • Real-time personalization
  • Email automation
  • AI-driven insights
  • Behavioral analytics
  • B2B
  • B2C
  • D2C
  • Services
  • Computer systems design and related services
  • Computer software
  • Information technology & services
  • Internet
  • Consumer internet
  • Games

Technologies Used

  • Android
  • Atlassian Cloud
  • Cloudflare DNS
  • Drift
  • Gmail
  • Google Apps
  • Mailchimp Mandrill
  • Microsoft Office 365
  • MongoDB
  • Rackspace MailGun
  • Salesforce
  • VueJS
  • Zendesk

Affiliated Organizations & Regional Branches

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