CHOICE

Overview

CHOICE is an independent, not-for-profit consumer advocacy organization based in Australia, established in 1959. With over 200,000 subscribers, it is the largest consumer organization in the country. The group is dedicated to empowering consumers by providing unbiased information and advice on a wide range of products and services, helping them make informed purchasing decisions and advocating for their rights.

The organization conducts rigorous product testing and ratings across various categories, including appliances, electronics, food, and financial products. CHOICE also engages in advocacy campaigns to improve consumer protections and standards, highlighting poor business practices through initiatives like the annual "Shonky Awards." Practical tools such as buying guides and expert reviews are offered to assist consumers in making smarter choices. Governed by an independent board, it operates with a revenue of around $16 million, and its mission is to support Australian consumers in navigating the marketplace confidently.

Basic Information

Contact Details

• Phone: +61 1800 069 552
• Website: choice.com.au
• LinkedIn: linkedin.com/company/choice

Key Focus Areas & Initiatives

• Product testing
• Consumer advocacy
• Publishing
• Journalism
• Consumer policy
• Campaigning
• Non-profit organizations
• Product safety testing
• Consumer rights campaigns
• Financial services advocacy
• Lab testing
• Consumer rights
• Marketplace transparency
• Independent research
• Product reviews
• Consumer rights advocacy
• Product testing and certification
• Product safety and consumer protection
• Consumer rights education programs
• Market regulation and oversight
• Independent reviews
• Consumer protection
• Consumer rights and safety advocacy
• Product safety
• Consumer rights and protection
• Product testing labs
• Product safety standards
• Product safety campaigns
• Consumer protection campaigns
• Consumer education
• Market oversight
• Market fairness advocacy
• Financial protection
• Product safety and consumer advocacy
• Public advocacy
• Independent testing
• Consumer rights and safety standards
• Advocacy campaigns
• Market transparency initiatives
• Market regulation campaigns
• Consumer law enforcement
• Independent safety testing
• Market transparency
• Market fairness
• Consumer law reform
• Market oversight and regulation
• Product safety and consumer rights
• Safety standards
• Product safety regulation
• Product safety and safety standards
• Market transparency and fairness
• Independent product reviews
• Safety testing
• Public interest advocacy
• Product safety standards enforcement
• Campaigns for fair laws
• Market fairness and transparency
• Consumer protection laws
• B2C services
• Professional organizations
• Media
• News
• Civic & social organization
• Shopping

Technologies Used

• ASP.NET
• Adobe Media Optimizer
• Bazaarvoice
• Cedexis Radar
• CloudFlare Hosting
• Cloudflare DNS
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• ExactTarget
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Gmail
• Google AdWords Conversion
• Google Analytics
• Google Apps
• Google Dynamic Remarketing
• Google Font API
• Google Tag Manager
• Hotjar
• Linkshare
• Mailchimp Mandrill
• Microsoft Office 365
• Mimecast
• Mobile Friendly
• NetSuite
• New Relic
• SiteCore
• Stripe
• Thinkific
• Typeform
• Vimeo
• Visual Website Optimizer
• WordPress.org
• YouTube
• reCAPTCHA

Affiliated Organizations & Regional Branches